Strategic Management Case Study: Starbucks Coffees Essay Example
EXECUTIVE SUMMARY
The aim of this report is to analyse Starbucks Corporation’s business model in Australia. The analytical techniques include external, internal, competitor and SWOT analysis to determine how Starbucks performed in Australian market.
The PEST analysis includes trade practices act which deals with wholesaler, supplier and ensures that trading in the marketplace is fair both for your business and your customers. The Australia Competition and Consumer Commission also illustrates the rules and regulation applying on fair trading and it could effectively avoiding other competitors from conducting unethical behavior.
The industry analysis provides information regarding to Porter’s five force model. In this model, it is to be examined the bargaining power of supplier, buyer, threat of substitute, barriers to entry and rivalry of existing competitors. Meanwhile, a SWOT analysis is to be structured consisting of strengths, weakness, opportunity and threat in which it could potentially analyze different field regarding to the operation of Starbucks.
Under strategy evaluation analysis, it is to conduct four different aspect; internal strength and weakness; external opportunity and threat. It is stated that Starbucks is implementing differentiation strategy. For example, Starbucks has adapted to new products to fit the consumers’ tastes. Consumers are more concerning with health and environmental issues. In consequence, it is believed that healthy products like skim milk and salad are on the menu to suit the current environment. Regarding to environmental issues, it is believed that Starbucks implement using eco-bags to hold coffees instead of using cup holders. Starbucks’ roasting technology provides a great opportunity in providing good quality coffee and also in innovating new product.
Content Page
EXECUTIVE SUMMARY 1
Content Page 2
1.0 Introduction 5 1.1 Objective of the report 5 1.2 Overview of main strategic issues related to
The aim of this report is to analyse Starbucks Corporation’s business model in Australia. The analytical techniques include external, internal, competitor and SWOT analysis to determine how Starbucks performed in Australian market.
The PEST analysis includes trade practices act which deals with wholesaler, supplier and ensures that trading in the marketplace is fair both for your business and your customers. The Australia Competition and Consumer Commission also illustrates the rules and regulation applying on fair trading and it could effectively avoiding other competitors from conducting unethical behavior.
The industry analysis provides information regarding to Porter’s five force model. In this model, it is to be examined the bargaining power of supplier, buyer, threat of substitute, barriers to entry and rivalry of existing competitors. Meanwhile, a SWOT analysis is to be structured consisting of strengths, weakness, opportunity and threat in which it could potentially analyze different field regarding to the operation of Starbucks.
Under strategy evaluation analysis, it is to conduct four different aspect; internal strength and weakness; external opportunity and threat. It is stated that Starbucks is implementing differentiation strategy. For example, Starbucks has adapted to new products to fit the consumers’ tastes. Consumers are more concerning with health and environmental issues. In consequence, it is believed that healthy products like skim milk and salad are on the menu to suit the current environment. Regarding to environmental issues, it is believed that Starbucks implement using eco-bags to hold coffees instead of using cup holders. Starbucks’ roasting technology provides a great opportunity in providing good quality coffee and also in innovating new product.
Content Page
EXECUTIVE SUMMARY 1
Content Page 2
1.0 Introduction 5 1.1 Objective of the report 5 1.2 Overview of main strategic issues related to