Snapchat Analysis

Professor,

This week, Snapchat had multiple articles in the Wall Street Journal. My favorite, was from Monday, February 6, 2017, and was within the Business and Finance section of the Printed edition. The article was titled, "How Millennials Are Turning Snapchat Into the New TV". The article begins by stating that Snapchat's main competitors, in terms of messaging apps, are companies such as Google, Apple, and Facebook. However, Snapchat has yet to list competitors within the media industry that the company sees as competitors. Companies such as Fox and Viacom are not listed. It is starting to become apparent to many users, even myself, that Snapchat has blossomed into such more than a traditional messaging app. Snapchat is now becoming a
I agree with the innovative ways of Snapchat. I personally find myself spending more time on Snapchat than watching TV. Before reading this article, I did not even realize that in a way I have begun to associate Snapchat in the same category as TV. The fact that Snapchat has been able to make such a deep change within the lives of people within my generation, likely without many of us even realizing it, is astonishing. Snapchat is clearly being tenacious as the company is very determined to grip tight on the media industry as they have so clearly already dominated the messaging app industry. In my opinion, this can be seen through messaging apps such as Facebook and Instagram, now having options that copy Snapchat's innovative functions, such as submitting stories. This week we are on the topic of aggressiveness and tenacity. As I scan through the Wall Street Journal week after week, I am constantly seeing great things from this company that certainly fit this week's topic. Snapchat is so innovative and so self-aware, that the company is clearly defining what the consumer wants. As discussed in class, other companies such as Google and Amazon have taken similar actions. I would not be surprised if Snapchat does not stop here and continues