Evan Spiegel Snapchat Analysis

Evan Spiegel went to Crossroad School for Arts and Sciences in Santa Monica, where he would spend his weekends exploring the art of Photoshop. He did end up going to Stanford University for product design which eventually lead to Spiegel entering the Kappa Sigma fraternity where he met co-founder of Snapchat that eventually went on to create the Billion Dollar smart phone app that teens are talking about. We can infer that the project of Snapchat was created through a passion that started from Spiegel since he was in his teenage years. Evan Spiegel and Bobby Murphy, co-founder of Snapchat, came up with the idea of this featured app that was originally called Picaboo. Despite how popular the app is now, it was originally shot down by many potentially
Spiegel contributed to the creation of Snapchat by helping come up with the idea of this popular app and most likely became very involved with the creation of filters that make up the app. Snapchat was released in September 2011 but Spiegel and his business partner, Bobby Murphy, have been working on this for Spiegel’s college years which lies between 2009 through 2013. So, Spiegel had created his contribution to the business world while still at Stanford, which is located 35 miles South San Francisco, but he continues to work on the Snapchat from his home in Las Angeles, California. We can infer that Spiegel must have seen potential in the idea that was once just a school project because he used his passion for Photoshop to make this thought a
The app was supposed to be a place that was full of privacy and insurance that the sender was in control of what happened to their pictures or text. Spiegel did this by putting a built-in-alarm that would go off if someone ‘snapshotted’ or saved your photos. At first, Evan Spiegel and Bobby Murphy spread the app around to friends at Stanford University and displayed it a ‘sexting’ app. However, Snapchat didn’t become popular until it hit the high school ranks. We can only imagine why this is but it is most likely so teenagers can privately have conversations without prying eyes of other classmates or parental figures. As far as we know, Snapchat made its way into the youth division because Spiegel’s mother told his cousins about the app and from there it took off. In addition to Snapchat’s popularity in youth, it was used more for messaging or sharing video’s or pics, rather than ‘sexting’ inappropriate