Snowfall By John Branch Summary

Although ‘Snowfall’ written by John Branch would easily not be considered the future of writing, the multimedia project as a whole thoroughly projects the story of what really happened in February of 2012 through the use of graphics, pictures/videos, and text. Because of the more traditional route of journalism is simply text or little imagery, the use of graphics and videos in this project offers the reader a chance to better understand the technical ideas and more complex details. The graphic design Branch added directly under the description of Tunnel Creek, in the first section of “Snowfall”, was needed and accurately displayed. The graphic design shows a montage of the Tunnel Creek area, labeling the ski area and different mountains from above as if you are in a plane flying over the location. With that and the accurately described area through exact measurements and heights, Branch painted the perfect picture for the reader which traditional print could simply not do.
and A.: The Avalanche at Tunnel Creek” that was directed towards those involved with the project and also the experience of the avalanche, John Branch was responding to a question asked regarding the evolution of the story, and stated, “...And when I returned with their stories, and we saw how their various perspectives of the same avalanche wove together, we invited smart people in our interactive and graphics departments to help with the telling.” His response is golden and geniusly shown throughout the project with the graphics, videos/pictures, and wonderfully written story. The story cannot be compared to television journalism because of the true potential that Branch showed through his techniques to fully reveal the