Soccer School Business Plan
Academy
Academy
Business Plan
For
School Holiday Courses
&
After School Clubs
January 2013
Contents
1. Summary
2. Business Overview
Introduction
Current Position
Competitive Advantage
Growth Plan
3. Business Strategy
Tactics
Strategic Issues
Core Values
4. Marketing
SWOT
Market research
Distribution channels
Strategic alliances
Promotion plan
Marketing budget
5. Team and Management Structure
Skills, experience, training and retention
Advisors
2. Summary
A Coaching programme that allows HRBFC to raise its profile, increase revenue and create a long term infrastructure that maintains quality and consistency with no financial outlay.
A coaching program that offers employment opportunities, creates loyalty and provides a clear pathway of youth through Academy to first team.
2. Business Overview
Introduction
This business idea has been formulated as way of generating income for multiple people, providing employment opportunities, raising the Academy’s profile and also the profile of Hampton & Richmond Borough FC.
Utilising the wealth of experience of the staff within the existing Academy set up, and the numerous amounts of young, keen and influential academy players, we will be able to provide fun and enjoyable holiday courses at competitive rates that not only raise the name of HRBFC within the local community but also that of the academy for future recruitment of students.
Current Position
We are currently not running holiday courses at the moment, so we have no current position, however all key members of staff have run very successful holiday programmes over the last 10 years at various other locations and with other coaching companies.
Competitive Advantage
As mentioned, the staff involved with this project each have around 10 years of experience in running holiday programmes and knows what is required to promote the holiday courses at a minimum cost and ensure
Academy
Business Plan
For
School Holiday Courses
&
After School Clubs
January 2013
Contents
1. Summary
2. Business Overview
Introduction
Current Position
Competitive Advantage
Growth Plan
3. Business Strategy
Tactics
Strategic Issues
Core Values
4. Marketing
SWOT
Market research
Distribution channels
Strategic alliances
Promotion plan
Marketing budget
5. Team and Management Structure
Skills, experience, training and retention
Advisors
2. Summary
A Coaching programme that allows HRBFC to raise its profile, increase revenue and create a long term infrastructure that maintains quality and consistency with no financial outlay.
A coaching program that offers employment opportunities, creates loyalty and provides a clear pathway of youth through Academy to first team.
2. Business Overview
Introduction
This business idea has been formulated as way of generating income for multiple people, providing employment opportunities, raising the Academy’s profile and also the profile of Hampton & Richmond Borough FC.
Utilising the wealth of experience of the staff within the existing Academy set up, and the numerous amounts of young, keen and influential academy players, we will be able to provide fun and enjoyable holiday courses at competitive rates that not only raise the name of HRBFC within the local community but also that of the academy for future recruitment of students.
Current Position
We are currently not running holiday courses at the moment, so we have no current position, however all key members of staff have run very successful holiday programmes over the last 10 years at various other locations and with other coaching companies.
Competitive Advantage
As mentioned, the staff involved with this project each have around 10 years of experience in running holiday programmes and knows what is required to promote the holiday courses at a minimum cost and ensure