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Soccer World Cup

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Soccer World Cup
The Soccer World Cup 2014 in Brazil
Will the World Cup bring economic boom or bust?

13th of June, 2012

Table of content 1. Brazil in the spotlight 4 2. Current economic situation 4 3. Sporting events and the FIFA World Cup 6 4. Challenges and efforts for the World Cup preparation in Brazil 7 5. Consequences of the World Cup for Brazil 10 5.1. Economic consequences 10 5.2. Political consequences 12 5.3. Social consequences 12 6. Analysis 13 6.1. SWOT Analysis 13 6.2. Interpretation 14 7. Conclusion: Will the World Cup be a success story for Brazil? 16 8. Bibliography 19 8.1. Literature sources 19 8.2. Internet sources 19

List of Illustrations Illustration 1: Brazil GDP per capita 5 Illustration 2: Soccer stadia in Brazil hosting the Soccer World Cup in 2014 8 Illustration 3: Official emblem FIFA World Cup 2014 10 Illustration 4: SWOT Analisys for the Soccer World Cup in Brazil 13

List of abbreviations
CFB Brazilian Football Confederation
FDI Foreign firect investments
FIFA Fédération Internationale de Football Association
GDP Gross domestic product

1. Brazil in the spotlight

The next ten years are likely to become the decade of Brazil. Last year Brazilian’s economy was upgraded to place six in the World Economy League Table, meaning that the Latin American country took over UK’s economy. Furthermore, Brazil will host a variety of extraordinary events. (ZeitOnline, 2011). The kick off is in the year 2012 with the RIO+20, United Nations Conference on sustainable development, followed by the FIFA Confederations Cup in 2013. The next year the Soccer World Cup 2014 will take places preceding the Olympic Summer Games 2016 of Rio de Janeiro. To round out the Brazilian decade, the country runs for the World exposition in São Paulo in 2020 (German-Brazilian Chamber of Commerce, 2011).
These major events contain possibilities and threats for Brazilian’s economy and its political reputation. In the
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