Therefore, the concept of social computing is of particular interest to this author because “a large number of new applications and services that facilitate collective action and social interaction online with rich exchange of multimedia information and evolution of aggregate knowledge have come to dominate the Web” (Schneider, 2006, p. 15).
A key feature of the new social computing trends is the use of easy-to-use, lightweight, mostly open-source computing tools. Examples include blogs, wikis, social bookmarking, peer-to-peer networks, open source communities, photo and video sharing communities, and online business networks. Many of the popular online networks have been growing dramatically; with the most spectacular examples being Facebook and YouTube, “each of which have attracted significantly high investments from leading players in the industry; both the growth and the high profile investments resemble events from the dot-com era” (Schneider, 2006, p. 16). It is important to note that despite being lightweight and mostly free, these tools do not compromise quality, and indeed many enterprise computing applications do make use of them in demanding environments.
Turban et al. (2012) define social computing as “computing that is concerned with the intersection of social behavior and information systems” (p. 14). Much of this shift to social computing is due to the wide availability of
References: Schneider, G. (2011). Electronic Commerce (9th ed.). Course Technology, Cengage Learning: Boston Scott, D. M. (2011). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons: Hoboken, New Jersey Turban, E., King, D., Lee, J., Liang, T., & Turban, D. (2012). Electronic Commerce: A managerial and social networks perspective. Prentice Hall: Upper Saddle River, New Jersey