When marketing dolls and toys for girls, commercials use a female voice and soft, sweet music to associate these traits as nurturing, appealing to many girls. As a result, boys will play with their toys in a large group and interact in a more aggressive manner while girls will play and interact with their dolls in a gentle and caring manner as portrayed in the commercials. A more gender neutral approach to marketing these toys such as packaging, placement in retail sections, and commercializing could reduce such differences. The issue of gender differences in social connectedness can be addressed by reducing children’s exposure to gender-type, traditional masculine or feminine roles. According to the gender schema theory, children learn from culture what it means to be male or female. When searching for their identity, they will compare their concept of gender with the culture’s and will adjust their behavior to what they believe aligns with their concept of who they are, thus changing their manner of social
When marketing dolls and toys for girls, commercials use a female voice and soft, sweet music to associate these traits as nurturing, appealing to many girls. As a result, boys will play with their toys in a large group and interact in a more aggressive manner while girls will play and interact with their dolls in a gentle and caring manner as portrayed in the commercials. A more gender neutral approach to marketing these toys such as packaging, placement in retail sections, and commercializing could reduce such differences. The issue of gender differences in social connectedness can be addressed by reducing children’s exposure to gender-type, traditional masculine or feminine roles. According to the gender schema theory, children learn from culture what it means to be male or female. When searching for their identity, they will compare their concept of gender with the culture’s and will adjust their behavior to what they believe aligns with their concept of who they are, thus changing their manner of social