Social Enterprise Essay
Social entrepreneurship case study
DYNAMIC: marketing for values driven organisations
Introduction
This report will focus on the strategies being adopted by west-midlands based social enterprise, including strategic management, marketing, the legal structure adapted and finally the creation and measurement of the social value and impact. The report will be demonstrated using the case study of DYNAMIC, their approach to strategic management and measurement of social impact using different theories. Furthermore, recommendations will be made for the future growth of the organisation taking various implications into account. The report will then be ended with a conclusion.
Introduction to Social Enterprises
The increasing acknowledgement of the third sector in the global market, with the broader interest in the non-conventional entrepreneurial dynamics addressing current challenges, has led to the formation of social enterprises. (Johnson T. et al., 2006) Department of trade and industry (DTI) (cited in Gunn & Durkin 2010) defines social enterprise as, ‘A social enterprise is a business with primarily social objectives whose surpluses are simply reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise the profit for shareholders and owners’. It can be concluded from the above said definition that the social enterprises likewise commercial organisations, regularly produce goods and services for consistent cash flow into the organisation. But in this case, the generated surplus is re-invested back in the community for the social benefit.
Introduction to DYNAMIC
DYNAMIC is a specialist marketing consultancy for social enterprises, community interest companies, charities and socially responsible businesses based in the west midlands. From launch of a new product to finding and retaining the customers, Dynamic marketing offers the sector affordable and professional marketing services to the value driven
DYNAMIC: marketing for values driven organisations
Introduction
This report will focus on the strategies being adopted by west-midlands based social enterprise, including strategic management, marketing, the legal structure adapted and finally the creation and measurement of the social value and impact. The report will be demonstrated using the case study of DYNAMIC, their approach to strategic management and measurement of social impact using different theories. Furthermore, recommendations will be made for the future growth of the organisation taking various implications into account. The report will then be ended with a conclusion.
Introduction to Social Enterprises
The increasing acknowledgement of the third sector in the global market, with the broader interest in the non-conventional entrepreneurial dynamics addressing current challenges, has led to the formation of social enterprises. (Johnson T. et al., 2006) Department of trade and industry (DTI) (cited in Gunn & Durkin 2010) defines social enterprise as, ‘A social enterprise is a business with primarily social objectives whose surpluses are simply reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise the profit for shareholders and owners’. It can be concluded from the above said definition that the social enterprises likewise commercial organisations, regularly produce goods and services for consistent cash flow into the organisation. But in this case, the generated surplus is re-invested back in the community for the social benefit.
Introduction to DYNAMIC
DYNAMIC is a specialist marketing consultancy for social enterprises, community interest companies, charities and socially responsible businesses based in the west midlands. From launch of a new product to finding and retaining the customers, Dynamic marketing offers the sector affordable and professional marketing services to the value driven
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