Social Media
Introduction to Social Media
What is social media? To many, social media is a tool to communicate with friends, or even friends of friends in a neutral environment talking about any topic, events or news freely (Lipscomb 2010).
Social media today, not only serve as a tool for individual to communicate, it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information online (Elmore March 2010).
Few of the social media platforms are, Facebook, Twitter, LinkedIn, Youtube, Blogs or even web forums that can be used to share information, opinions online. Social media today are very powerful tool to an individual, company, and even a country.
Facebook, being the number one top traffic social media site, is tracking around one trillion page views per month globally (Double Click Ad Planner by Google 2011), and tracking 615 million page views per month in Singapore (comScore, Inc 2013). With a total of 2.1 million unique visitors, it is reaching out to 65% of Singapore’s internet population and hence, if done correctly, social media platforms can be an empowering tool to enhance a small business network’s knowledge sharing, build social capital, support innovation and aid in problem solving and drive more earnings and income.
Social media platforms like LinkedIn, are moving towards more than a social media platform. Employers are using more social media tools like LinkedIn to look for potential jobseekers. LinkedIn is a more corporate social media platform, showing not only profiles and hobbies, but also previous job experience and endorsements from peers and colleagues. Job portals like JobStreet are facing more and more competition from social media as job portals normally only shows the jobseeker’s resume and pass employments. LinkedIn shows the employer the social side of the jobseeker, personal skills they have, and positive
What is social media? To many, social media is a tool to communicate with friends, or even friends of friends in a neutral environment talking about any topic, events or news freely (Lipscomb 2010).
Social media today, not only serve as a tool for individual to communicate, it also became a platform for companies or individuals to capitalize on it to drive monetary income from it. Social media are platforms that can enable free communication and sharing of information online (Elmore March 2010).
Few of the social media platforms are, Facebook, Twitter, LinkedIn, Youtube, Blogs or even web forums that can be used to share information, opinions online. Social media today are very powerful tool to an individual, company, and even a country.
Facebook, being the number one top traffic social media site, is tracking around one trillion page views per month globally (Double Click Ad Planner by Google 2011), and tracking 615 million page views per month in Singapore (comScore, Inc 2013). With a total of 2.1 million unique visitors, it is reaching out to 65% of Singapore’s internet population and hence, if done correctly, social media platforms can be an empowering tool to enhance a small business network’s knowledge sharing, build social capital, support innovation and aid in problem solving and drive more earnings and income.
Social media platforms like LinkedIn, are moving towards more than a social media platform. Employers are using more social media tools like LinkedIn to look for potential jobseekers. LinkedIn is a more corporate social media platform, showing not only profiles and hobbies, but also previous job experience and endorsements from peers and colleagues. Job portals like JobStreet are facing more and more competition from social media as job portals normally only shows the jobseeker’s resume and pass employments. LinkedIn shows the employer the social side of the jobseeker, personal skills they have, and positive
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