social media and identity management
Social Media and identity management-benefits and risk
Currently, people are living in a virtual world that is dominated by social media; the influence of emergences of social media platform, such as Facebook, YouTube, has far beyond the imagination of people（Pennsylvania, 2011）.There are an increasing number of people who are willing to use social media to manage their identity, which offers a large amount of opportunities for those audiences who want to standing out from the crowd.(Matthieu; Serge et al, 2013) But because of information overload, to some extend, social media are probably making it harder for them to differentiate from the counterpart .In view of the fact, how to manager personal identity has been view as a vital approach, which not only makes people appear in difference, but also causes personal information disclosure. As a consequence, there are both benefits and risks of identity management, when people immerse in surfing online.
Mathias (2013) stated that identity management (ID management) is defined as a wide-ranging area that manages the personal identification during a system, (such as a country or a social networking) and have access to gain resources from it through associating user rights and restriction with established identity.
One kind of main benefits from ID management is that it enables people stand out in a sea of similar targets, to achieve this, people should create their own personal brand. Olins (2003) assert that brand is “a symbolic embodiment of all the information connected to a company, product or service.” Also, there is another view of the issue, that personal branding is a core value of their products and even beyond themselves, which blending with reputation, belief, concern and execution (Chris, 2003). In other words, personal branding is that gives people the ability to differentiate from the crowd. Therefore, the rapid growth of social media has provided certain chances for people to establish their own
Currently, people are living in a virtual world that is dominated by social media; the influence of emergences of social media platform, such as Facebook, YouTube, has far beyond the imagination of people（Pennsylvania, 2011）.There are an increasing number of people who are willing to use social media to manage their identity, which offers a large amount of opportunities for those audiences who want to standing out from the crowd.(Matthieu; Serge et al, 2013) But because of information overload, to some extend, social media are probably making it harder for them to differentiate from the counterpart .In view of the fact, how to manager personal identity has been view as a vital approach, which not only makes people appear in difference, but also causes personal information disclosure. As a consequence, there are both benefits and risks of identity management, when people immerse in surfing online.
Mathias (2013) stated that identity management (ID management) is defined as a wide-ranging area that manages the personal identification during a system, (such as a country or a social networking) and have access to gain resources from it through associating user rights and restriction with established identity.
One kind of main benefits from ID management is that it enables people stand out in a sea of similar targets, to achieve this, people should create their own personal brand. Olins (2003) assert that brand is “a symbolic embodiment of all the information connected to a company, product or service.” Also, there is another view of the issue, that personal branding is a core value of their products and even beyond themselves, which blending with reputation, belief, concern and execution (Chris, 2003). In other words, personal branding is that gives people the ability to differentiate from the crowd. Therefore, the rapid growth of social media has provided certain chances for people to establish their own
References: Altshuler, Y (2013)‘Security and privacy in social networks’. New York, NY: Springer. Mordini, E; Manfred,G Melewar,T,C.(2008).‘Contemporary thoughts on corporate branding and corporate identity management’. Basingstoke[England], Palgrave Macmillan. Mary,M;Aaron,S(2010), ‘Concerns about the availability of personal information’[online]available from http://www.pewinternet.org/2010/05/26/part-2-concerns-about-the-availability-of-personal-information/ [26/05/2010] Matthieu,M; Serge,P et al(2013) ‘Do Recruiters 'Like ' it? Pennsylvania,B,I.(2011). Rambe,P. (2013). ‘Converged social media: Identity management and engagement on Facebook Mobile and blogs.’ Australasian Journal of Educational Technology. (29)315-336. Tufekci, Z (2008). "Can You See Me Now? Audience and Disclosure Regulation in Online Social Network Sites". Bulletin of Science, Technology & Society .28 (1): 20–36.