The experts think all organizations should have several social media policies. Some of the problems are that …show more content…
An employee blogging disclosure policy along with employee personal blog policy, Facebook usage policy on company’s computer, organization policy about all social network during company’s time, twitter account policy, LinkedIn, corporate blogging policy and the use of the corporate blogging policy, the organization’s Facebook, public comment and messaging policies, the organization’s Twitter Account, YouTube and organization’s password should all be addressed in a well-developed social media policy (Black, 2014).
An organizational social media policy lets personnel know what they need to know to communicate the company message effectively, and what they should and should not do.
Staff, clients, and organizations are already on social media and will more than likely be talking about your business. Having clear guidelines will ensure that the organization brand is enhanced and that the company’s reputation is not ruined by a dumb …show more content…
The policy will meet the organization’s policies and legal requirements. It should be able to include open opportunities for personnel to support the organization’s social media efforts. It will let personnel how to share the organization’s information without getting the personnel in trouble or fired. The policy should help unleash personnel participation in the organization’s social media. The organization’s culture, beliefs, behaviors, and expectations need to be considered when writing or rewriting the social media policy. Make sure senior management is on board and all departments train on a regular basis. Have special training sessions for changes that are made to keep everyone in the organization current on all social media policies (Tung, 2010).
The human resource, legal and information technology department head should be spearheading in writing up the social media policy within an organization. The scope of the social media plan should be identified in the very beginning. Finally, all state and federal laws should be researched and make sure the social media policy that the organization is pursuing is legal to enforce. There are myriads of questions that an organization must ask itself like does it multiple policies to address various departments or combine detailed policy, or one general to policy to address the company as a