EXERCISE 1
SOCIAL RESPONSIBILITY SUCCESSES AND FAILURES
Purpose: To illustrate how businesses have succeeded and failed to be socially responsible by researching two companies’ performances in corporate philanthropy, employee health and safety, environmental stewardship, and minority and women’s employment and advancement.
Exercise: Name at least one example of a company that succeeded or failed to be socially responsible in each of the categories below. Describe the success or failure. Record the exact URL (web address) of the site you visit.
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|CATEGORY |SUCCESS |FAILURE |
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|Corporate Philanthropy |Company : SONY USA |Company: Nongfu Spring |
| |URL:http://www.sony.com/SCA/philanthropy.shtml |URL:http://www.ce.cn/cysc/sp/info/200908/21/t20090|
| |Description: The spirit of philanthropy is deeply imbedded |821_19600118.shtml |
| |in the culture of Sony in America. They're proud of the |Description:According to the "1 cent" commonweal |
| |dozens of programs and partnerships that have touched |commitment and based on the yearly revenue of 1.5 |
| |thousands of lives in all corners of the country. Their |billion-2 billion RMB generated by Nongfu Spring, |
| |20,000 employees have responded positively to this spirit |the company should have at