Solomon Stop Smoking
Most ads that are shown on T.V., magazines, or poster boards persuade viewers to buy their wonderful products. Those ads at a time can be portrayed as a fantasy; As Solomon illustrates “The irony of the “new realism” is that it is more unrealistic, more artificial, than the ordinary run of television advertising”(413). Ads with realistic events like smoking affecting your lungs or someone speaking out against racism of African Americans have a more effective appeal to its audience. These ads are commercialized to bring serious problems to the public for attention or to help the people that face these problems. However, the Stop smoking ad is more effective because its image speaks such a strong message through its emotions and prior knowledge
that the audience have on smoking rather than the anti-racism ad that directly says its message.
that the audience have on smoking rather than the anti-racism ad that directly says its message.