Sony Ethics

Sony “Sony. Like no other.”, is Sony Corporations slogan and one could not describe it better. Sony is a multinational conglomerate that is a leading manufacturer of electronics, video, communications, and information technology. Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. However Sony is just like its slogan states, “Like no other”. In 2005 Sony incorporated the Extended Copy Protection and MediaMax CD-3 on a total of 102 different titles of music CDs. This company that seemed so harmless in the eye of the public may have more to it then one may think. Sony originally was founded by Masaru Ibuka who was later joined by Akio Morita. Masru started a radio repair shop in a bombed-out building in Tokyo, Japan. After being joined by Akio the company was named Tokyo Tsushin Koyo K.K., which translates to Tokyo Telecommunications Engineering Corporation. In 1957 TTE released a transistor radio that flooded the American market and opened up a new industry of consumer microelectronics. The release of the TR-63 took America by storm and helped bring a new industry to one the worlds most profitable. The TR-63 brought an estimated 100,000 units in 1955 to 5,000,000 in 1968. Sony doesn’t only deal with transistor radios, they range from portable music players, DVD players, VHS players, TVs, memory sticks, and gaming systems. Their first release of a game system was in 1994 with Playstation 1, which was later succeeded by the most successful gaming system of all time, Playstation 2. PS2 has sold over 140 million units and is still on the rise. Playstation 2 was recently succeeded by Playstation3 in 2006. However due to a high price tag the PS3 has yet to be considered successful. Sony Pictures Entertainment Inc, the television and film production and distribution unit of Sony Corporation, has faced some ethical decisions itself. In 2005 Mark Russinovich, a software engineer and author who works for Microsoft, was doing a routine test of a computer