Even though dissemination means the act of spreading something and making it known, it does not guarantee that people understand each other. While dialogue encourages people to engage in face-to-face dialogue to agree on certain ideas, dissemination leaves the audience guessing while interpreting something because there is a lack of interaction. An common example of dissemination is television as one is able to talk to the television screen but the television will not be able communicate back thus not accomplishing much. For Peters, communication can be accomplished even if it is only one way. Peter explains that one-way communication is not necessarily a bad thing (56). Even though dialogue seems like a better form of communication, Peters believes that reciprocity can be violent. He claims that violent acts such as war works on the basis of reciprocity just like a conversation so a dialogue can be as destructive as
Even though dissemination means the act of spreading something and making it known, it does not guarantee that people understand each other. While dialogue encourages people to engage in face-to-face dialogue to agree on certain ideas, dissemination leaves the audience guessing while interpreting something because there is a lack of interaction. An common example of dissemination is television as one is able to talk to the television screen but the television will not be able communicate back thus not accomplishing much. For Peters, communication can be accomplished even if it is only one way. Peter explains that one-way communication is not necessarily a bad thing (56). Even though dialogue seems like a better form of communication, Peters believes that reciprocity can be violent. He claims that violent acts such as war works on the basis of reciprocity just like a conversation so a dialogue can be as destructive as