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Spiral of Silence

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Spiral of Silence
Name: Edmund Marcio Lugao
Diploma in Mass Communication
Subject: Communication Theory

Introduction:

I do not like V-neck but I am a Gay and what say you? I do not use handbags similar to those used by women and what say you? “Gay men have muscular bodies and like to show off by wearing V-neck and sleeveless clothes. They prefer tight and light coloured clothing. They like to carry big handbags similar to those used by women and so on.” In a seminar in Penang on Sunday,
Sep 16, 2012, Deputy Education Minister Mohd Puad Zarkashi said not many people understood or knew the early "symptoms" of homosexuality, bisexuality and transgender inclinations to prevent its spread. The Malaysian Government Education Minister has endorsed a list of the identifiable gay and lesbian guideline for the schools and parents to prevent the spread of what it perceives as a phenomenon among teenagers, especially students. In that seminar, the majority of the audience are teachers. In that situation, are them practicing the Spiral of Silence?

Content:

We will always choose to remain silence if someone evaluate their views fall in the minority.
According to Elisabeth Noelle-Neumann (1916 – 2010) (Appendix I) “Spiral of Silence” been introduced as an attempt to explain in part how public opinion is formed. She wondered why the
Germans supported wrong political positions that led to national defeat, humiliation and ruin in the
1930s-1940s. The description of Spiral of Silence is audience will be unwilling to publicly express their opinion if they believe they are in the minority. They will also be more vocal if they believe they are a part of the majority. Thus, the more marginalized you become, the less you speak and so spiral into a fully marginal position. This works because we fear social rejection. and that when a person appears to be rejected, others will back away from them, fearing being rejected because they associate with the rejected person. It also



References: 2) The Graduand Google Blog. Spot (©2008) (http://thegraduand.blogspot.com/2008/04/spiral-of-silence-theory-elisabeth.html) 3) Spiral of Silence Theory. Changing Minds.org (©2012) (http://changingminds.org/explanations/theories/spirals_silence.htm) 4) Noelle-Neumann, E. (©1984). The Spiral of Silence. University of Chicago, Chicago (http://changingminds.org/explanations/theories/spirals_silence.htm) 5) Noelle-Neumann, E. (©1984). A First Look at Communication Theory - Spiral of Silence 7th Edition

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