Some groups, rather than adopting ideas, take an idea from another group and alter it to make something new. They make it their own. This is called innovation. It’s how culture is changed, whether it’s by accident or on purpose. Innovation is what allows groups to advance in things such as technology, but not all ideas and inventions are accepted by every group. The individuals in a society must decide whether or not they like the idea/invention. If they decide they do like it the way it is, diffusion takes place. If they decide they don’t like everything about it, but can make it better for themselves, innovation takes place. This process of deciding is called
Some groups, rather than adopting ideas, take an idea from another group and alter it to make something new. They make it their own. This is called innovation. It’s how culture is changed, whether it’s by accident or on purpose. Innovation is what allows groups to advance in things such as technology, but not all ideas and inventions are accepted by every group. The individuals in a society must decide whether or not they like the idea/invention. If they decide they do like it the way it is, diffusion takes place. If they decide they don’t like everything about it, but can make it better for themselves, innovation takes place. This process of deciding is called