Staples Case Study
Staples – 2011
Forest David
A. Case Abstract
Staples is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Framingham, Massachusetts, Staples’s common stock is publicly traded under the ticker symbol SPLS.
Staples is the #1 office supply superstore operator in the US. selling office products, furniture, computers, and other supplies through its chain of some 2,280 Staples and Staples Express stores in the Americas, Europe, Asia, and Australia. Most (about 1,900) of its superstores are located in North America. In addition to retail outlets, Staples sells office products via the Internet, its catalog, and its direct sales operations, including subsidiary Quill Corporation. Staples also provides document management and copying services through its retail chain, as well as promotional products. Staples also targets customers worldwide through its Corporate Express business (acquired in 2008). Staples pioneered the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries.
B. Vision Statement (proposed)
To become the world’s largest office retail store.
C. Mission Statement (actual)
"Staples Soul reflects our commitment to corporate responsibility (8). It's a holistic approach to business that recognizes the close connection between our financial success (5) and our desire to make a positive impact on our associates (9), communities, and the planet (3) by joining together the following areas: diversity, the environment, our community, and ethics (6). It's how we do
Forest David
A. Case Abstract
Staples is a comprehensive strategic management case that includes the company’s year-end 2010 financial statements, organizational chart, competitor information and more. The case time setting is the year 2011. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Framingham, Massachusetts, Staples’s common stock is publicly traded under the ticker symbol SPLS.
Staples is the #1 office supply superstore operator in the US. selling office products, furniture, computers, and other supplies through its chain of some 2,280 Staples and Staples Express stores in the Americas, Europe, Asia, and Australia. Most (about 1,900) of its superstores are located in North America. In addition to retail outlets, Staples sells office products via the Internet, its catalog, and its direct sales operations, including subsidiary Quill Corporation. Staples also provides document management and copying services through its retail chain, as well as promotional products. Staples also targets customers worldwide through its Corporate Express business (acquired in 2008). Staples pioneered the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries.
B. Vision Statement (proposed)
To become the world’s largest office retail store.
C. Mission Statement (actual)
"Staples Soul reflects our commitment to corporate responsibility (8). It's a holistic approach to business that recognizes the close connection between our financial success (5) and our desire to make a positive impact on our associates (9), communities, and the planet (3) by joining together the following areas: diversity, the environment, our community, and ethics (6). It's how we do