Starbucks
ORGANIZATIONAL BEHAVIOR FINAL PAPER
STARBUCKS
Arranged by:
Yonathan Harla Weredatama
12/336148/EK/19185
Introduction
Making your company in success is not easy, and it needs things like organizational theory and behavior. Those two things are vital because it determines how organizations do in an industry. Different approach to those techniques, organization can analyze many different areas in their organizational structure. One of the company in the world that success in applying the theory of organizational behavior and reach its successfulness is Starbucks Company. In analyzing the application of organizational behavior in communication, culture, and decision-making, we can determine how these theories made this company successful.
The communication strategy in the Starbucks Company is amazingly successful. In order to make the company appear to be translucent as an organization, offering the direction of communication, maintaining the channel of communication; Starbucks has given the process to take the next step in defining the communication strategy used by the organization.
This company defines the organization as a matrix structure. It really helps the customer experiencing the satisfaction of the product that is offered by the Starbucks Company. This matrix structure is a very effective way to take full advantage of all the communication channels. Whether I want to point out that matrix structure is their organizational structure yet this theory is the thing that has been the main thing in the success of this organizational communication. Matrix structure is an organization structure that creates dual lines of authority and combines functional and product departmentalization. This matrix structure has allowed the corporation to have successful communication upward, downward, and laterally with its employees.
Starbucks uses a model of communication used generally by smaller group networks, all channel communication. These
STARBUCKS
Arranged by:
Yonathan Harla Weredatama
12/336148/EK/19185
Introduction
Making your company in success is not easy, and it needs things like organizational theory and behavior. Those two things are vital because it determines how organizations do in an industry. Different approach to those techniques, organization can analyze many different areas in their organizational structure. One of the company in the world that success in applying the theory of organizational behavior and reach its successfulness is Starbucks Company. In analyzing the application of organizational behavior in communication, culture, and decision-making, we can determine how these theories made this company successful.
The communication strategy in the Starbucks Company is amazingly successful. In order to make the company appear to be translucent as an organization, offering the direction of communication, maintaining the channel of communication; Starbucks has given the process to take the next step in defining the communication strategy used by the organization.
This company defines the organization as a matrix structure. It really helps the customer experiencing the satisfaction of the product that is offered by the Starbucks Company. This matrix structure is a very effective way to take full advantage of all the communication channels. Whether I want to point out that matrix structure is their organizational structure yet this theory is the thing that has been the main thing in the success of this organizational communication. Matrix structure is an organization structure that creates dual lines of authority and combines functional and product departmentalization. This matrix structure has allowed the corporation to have successful communication upward, downward, and laterally with its employees.
Starbucks uses a model of communication used generally by smaller group networks, all channel communication. These