Starbucks And McDonalds
While comparing the websites of Starbucks and McDonald’s I came to the conclusion that Starbucks is much more customer oriented when it comes to their coffee selection. On the Starbucks website a customer can go online and search the many different types of coffee Starbucks has to offer. You can filter out which kinds of coffee you do not like and the website will show you exactly what you are looking for and show you the exact price. While on the McDonald’s website there is just a list of different products you can choose from and that is it. There is no way to specialize the coffee you order. Differences domestically and internationally between the two businesses differ greatly.
McDonalds has a much larger variety of choices in their McCafe brand in Australia than they do in the United States. The same is found in places such as France, Egypt, Italy ect. But as I looked at different websites for Starbucks in the same locations I found that their menu lists got shorter and simpler. They looked more like the United States websites for McDonald’s McCafe drinks. But they still target the college aged and middle to upper class with their above average pricing and gourmet coffee selection. Although McDonald’s is a powerhouse in the fast food industry they lack in targeting the 20+ demographic. Many of their products are made to be affordable so they target middle class families who are active and looking for something fast and affordable much like their McCafe drinks. There is a website for their McCafe drinks called www.unsnobbycoffee.com where it has their complete list of McDonald’s McCafe drink selections. Here they are targeting the middle to lower class citizens who want a good cup of coffee but are not willing to pay the premium price that comes along with Starbucks. I came to the conclusion that Starbucks has more effectively reached the 20+ demographic than McDonald’s. Starbucks has pushed themselves to serve the gourmet coffee drinker who most likely have
McDonalds has a much larger variety of choices in their McCafe brand in Australia than they do in the United States. The same is found in places such as France, Egypt, Italy ect. But as I looked at different websites for Starbucks in the same locations I found that their menu lists got shorter and simpler. They looked more like the United States websites for McDonald’s McCafe drinks. But they still target the college aged and middle to upper class with their above average pricing and gourmet coffee selection. Although McDonald’s is a powerhouse in the fast food industry they lack in targeting the 20+ demographic. Many of their products are made to be affordable so they target middle class families who are active and looking for something fast and affordable much like their McCafe drinks. There is a website for their McCafe drinks called www.unsnobbycoffee.com where it has their complete list of McDonald’s McCafe drink selections. Here they are targeting the middle to lower class citizens who want a good cup of coffee but are not willing to pay the premium price that comes along with Starbucks. I came to the conclusion that Starbucks has more effectively reached the 20+ demographic than McDonald’s. Starbucks has pushed themselves to serve the gourmet coffee drinker who most likely have
Cited: http://www.slideshare.net/terrydashner1/starbucks-positioning http://www.starbucks.com/ http://www.mcdonalds.com/us/en/home.html http://seekingalpha.com/article/144546-starbucks-vs-mcdonalds-filtering-through-the-coffee-wars http://www.voteforus.com/starbucksmarketingstrategy.html http://www.starbucks.com/responsibility/global-report http://globalassets.starbucks.com/assets/ea2441eb7cf647bb8ce8bb40f75e267e.pdf http://www.aboutmcdonalds.com/content/dam/AboutMcDonalds/2.0/pdfs/2012_2013_csr_report.pdf https://sites.google.com/a/email.vccs.edu/starbucksportfolio/home/strategies-for-reaching-global-markets