Starbucks Corporation: Competing in a Global Market
Starbucks Corporation Competing In Global Markets Marketing Essay
Introduction
Starbucks Corporation was founded in 1971 by two teachers and a writer. It is a coffee company based in Washington, Seattle. Through an international market and chain of outlets that are for retailers, it buys bean roasts and sells whole bean and coffee specialty and drinks of all kinds that include beverages like the espresso. The other field that this corporation has decided to venture in is the Tazo Company Tea subsidiary thus; they deal with the making of tea and selling them to their retailers, supermarkets and other specialty stores. Starbuck Corporation being the largest retail company in the world dealing with coffee gives value to its environment and sees it as an important concern that is ongoing. If any of the social responsibilities and impacts to the organization arises, the corporation is ready to take steps on the environment to reduce the effects bound to occur. In 1992, the corporation adopted a mission statement that was considered environmental at the corporate level. The environmental committee that publicly traded during that period looked for ways and means of reducing, reusing, and recycling the waste materials and products that contributed to the efforts of the local community. From all the regions, the store managers make up the Green Team (Dunne, 2007).
In the process of strategic management in relation to Starbuck Corporation, five basic components have been considered which include the development of a vision and mission statement that is strategic; setting of the objectives; strategy creation in order to achieve objectives; strategy implementation and execution; and the correction and evaluation of errors that arise. Many of the businesses in the globe today are going for international markets in dealing with their customers and thus they are competing with each other in the global markets. By going global, the corporations are not only selling their
Introduction
Starbucks Corporation was founded in 1971 by two teachers and a writer. It is a coffee company based in Washington, Seattle. Through an international market and chain of outlets that are for retailers, it buys bean roasts and sells whole bean and coffee specialty and drinks of all kinds that include beverages like the espresso. The other field that this corporation has decided to venture in is the Tazo Company Tea subsidiary thus; they deal with the making of tea and selling them to their retailers, supermarkets and other specialty stores. Starbuck Corporation being the largest retail company in the world dealing with coffee gives value to its environment and sees it as an important concern that is ongoing. If any of the social responsibilities and impacts to the organization arises, the corporation is ready to take steps on the environment to reduce the effects bound to occur. In 1992, the corporation adopted a mission statement that was considered environmental at the corporate level. The environmental committee that publicly traded during that period looked for ways and means of reducing, reusing, and recycling the waste materials and products that contributed to the efforts of the local community. From all the regions, the store managers make up the Green Team (Dunne, 2007).
In the process of strategic management in relation to Starbuck Corporation, five basic components have been considered which include the development of a vision and mission statement that is strategic; setting of the objectives; strategy creation in order to achieve objectives; strategy implementation and execution; and the correction and evaluation of errors that arise. Many of the businesses in the globe today are going for international markets in dealing with their customers and thus they are competing with each other in the global markets. By going global, the corporations are not only selling their