Starbucks Corporation, a global coffeehouse that reformed the coffee industry by introducing high-quality coffee under a pleasing and attractive environment. Coffee is the 5th most widely traded commodity in the world and it is believed that nearly 2.5 billion cups of coffee are consumed every day. Millions of people are directly and indirectly depends on the production, consumption and sales of coffee for their livelihood. The global market for coffee is characterized by volatile prices and production levels which impacts directly on the incomes of producers and prices facing consumers. Starbucks is the number one coffee retailer in the world market. Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. Starbucks is a multinational, billion Dollar Corporation and is considered to be a multinational coffee house chain.
With the help of economic concepts, theories and current statistics, this recent study provides the current business operations of Starbuck Corporation in a detailed and in depth manner.
Starbucks Corporations: Company profile
Starbucks Corporation is the leading roaster, retailer and marketer of high quality coffee in North America. In 1971 it was founded by Jerry Baldwin, Zev Siegel and Gorden Bowker in Seatle. Howard Schultz has brought the Company in 1987 and turned the company as the giant in the world. The corporation is currently operating all over the world including UK, Canada, China, Japan, New Zealand Malaysia, Singapore, Philippines Taiwan, Thailand, and Lebanon. It has 2400 coffee shops and kiosk in the host country and more than 100 stores in UK. It is a Seattle based company considered to be world’s number one specialty coffee retailer in the world. In more than 40 countries, it has more than 17000 Company owned licensed stores .The outlet not only sells the coffee drinks, roasted beans, teas and coffee accessories but also Italian-style espresso
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