Starbucks Marketing Audit
As a marketing consultant, a report will be conducted to analyse the marketing strategy of an organisation and to identify the alternative marketing strategies to facilitate business growth. Starbucks
Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.
PESTLE analysis on Starbucks
(marketingteacher.com)
The main challenges in the market environment that are likely to impact on the Starbucks brand would be as follows:
The pestle aims to make a list of macro environmental factors impacting on your organisation. (Flexible, P et al 2005:105)
Political
The political factors will consist of: * The relationship between trading countries - Starbucks is one of the major exports of developing countries. Behind Oil, coffee is the second largest product in the world. As it is influential on the lives of people who are involved in coffee growing, trading and manufacturing. For those who are coffee growing it is absolutely vital they receive fair trade and price for their harvest in order to survive. * Political trends – in relation to civilizing and developing concerns towards coffee trading, there has been a political debate regarding this, and to generate relationships between developed countries. * Government policies- bringing in new initiatives for Starbucks can have an effect on their trading internationally. * Taxation- the government rising taxation can have a huge impact on Starbucks, this means Starbucks will be making less profit or to put their prices up.
Environmental * Due to the Global
Starbucks, a key performer in the gourmet coffee sector and also in the specialty Eateries industry is segmented in the service industry. Starbucks was first introduced in Seattle, Washington USA in 1985, and then worldwide. Starbucks specialises in brewed coffee, hot chocolate, espresso – based drink, teas, frappuccinos and fruit smoothies. From 2008 onwards Starbucks owned over 16,226 stores worldwide, along with 11,434 stores located in the United States.
PESTLE analysis on Starbucks
(marketingteacher.com)
The main challenges in the market environment that are likely to impact on the Starbucks brand would be as follows:
The pestle aims to make a list of macro environmental factors impacting on your organisation. (Flexible, P et al 2005:105)
Political
The political factors will consist of: * The relationship between trading countries - Starbucks is one of the major exports of developing countries. Behind Oil, coffee is the second largest product in the world. As it is influential on the lives of people who are involved in coffee growing, trading and manufacturing. For those who are coffee growing it is absolutely vital they receive fair trade and price for their harvest in order to survive. * Political trends – in relation to civilizing and developing concerns towards coffee trading, there has been a political debate regarding this, and to generate relationships between developed countries. * Government policies- bringing in new initiatives for Starbucks can have an effect on their trading internationally. * Taxation- the government rising taxation can have a huge impact on Starbucks, this means Starbucks will be making less profit or to put their prices up.
Environmental * Due to the Global