Starbucks Project Proposal
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PROJECT PROPOSAL Prepared for: Joanne Noonan Prepared by: mahannad almahwes, abdulaziz alktheri Date: 17/11/11
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Proposal #:
Introduction
The Starbucks Company does not need any introduction; the sweet smell of hot coffee touches your nostrils as soon as the name of Startbucks is mentioned. In order to give a magnificent boost to this world acclaimed brand, the proposal of the vending machines has been designed. The following assessment encompasses all the marketing strategies including 4p’s and the SWOT analysis by highlighting the significance and efficiency of the vending machines to promote the sale and growth of Starbucks product in the market.
Background
Howard Schultz (Starbucks chairman, president and chief executive officer) was mesmerized by Starbucks product for the first time when he tasted a cup of Sumatra in 1981. His actual journey began in 1982 and since then he devoted himself to the company and revolutionized the whole set up.
His passion to introduce the flavours of Italian coffee to the United States opened up new vistas not only to his career but also took the Starbucks product to a new height. He travelled and widened his experience of tasting different blends of coffee in Italy, he was inspired by the comfy atmosphere of the coffee houses and wanted to introduce the same places with the similar ambiance in the United States. He started off with his own coffeehouse by the name of Il Giornale, and in August 1987, he made a grand entry by purchasing Starbucks with some local investors.
Starbucks motto is not only to sell the product; it ennobles the idea of unanimity and social interaction by providing the cosiest place of the world.
Starbucks bags the honour of holding 15,000 stores in 50 countries and known as the premier roaster and retailer specialist in the world.
New Product
Startbucks is famous for introducing
PROJECT PROPOSAL Prepared for: Joanne Noonan Prepared by: mahannad almahwes, abdulaziz alktheri Date: 17/11/11
-------------------------------------------------
Proposal #:
Introduction
The Starbucks Company does not need any introduction; the sweet smell of hot coffee touches your nostrils as soon as the name of Startbucks is mentioned. In order to give a magnificent boost to this world acclaimed brand, the proposal of the vending machines has been designed. The following assessment encompasses all the marketing strategies including 4p’s and the SWOT analysis by highlighting the significance and efficiency of the vending machines to promote the sale and growth of Starbucks product in the market.
Background
Howard Schultz (Starbucks chairman, president and chief executive officer) was mesmerized by Starbucks product for the first time when he tasted a cup of Sumatra in 1981. His actual journey began in 1982 and since then he devoted himself to the company and revolutionized the whole set up.
His passion to introduce the flavours of Italian coffee to the United States opened up new vistas not only to his career but also took the Starbucks product to a new height. He travelled and widened his experience of tasting different blends of coffee in Italy, he was inspired by the comfy atmosphere of the coffee houses and wanted to introduce the same places with the similar ambiance in the United States. He started off with his own coffeehouse by the name of Il Giornale, and in August 1987, he made a grand entry by purchasing Starbucks with some local investors.
Starbucks motto is not only to sell the product; it ennobles the idea of unanimity and social interaction by providing the cosiest place of the world.
Starbucks bags the honour of holding 15,000 stores in 50 countries and known as the premier roaster and retailer specialist in the world.
New Product
Startbucks is famous for introducing
References: http://en.wikipedia.org/ http://www.starbucks.com.au/Home.php http://snackbrands.com.au/ http://www.vendingmachinesbusiness.org/ www.getentrepreneurial.com Marry Bellis, About.com Guide Natural news. com (latest news and feature articles) Fuji Electric Journal (Abstracts) > Vol.69 ,1996byMasaakira Arai, Ken 'ichi Hirao Fuji Electric Journal (July 2010)