Business Research
Ms. Sneary
June 26, 2013
Case Analysis – State Farm: Dangerous Intersections The various constructs and concepts involved in the study was about State Farm, the nation’s largest auto insurer, distributed a list of the 10 most dangerous intersections in the United States based on crashes resulting in claims by its policyholders. The study’s center on road safety engineering, the first study ignored accident severity and made no attempt to isolate demographic (age or gender of driver, driving record, etc.) or geographic (weather conditions, population of area, etc.) aspect related to the accident. The study also looked only at State Farm’s own interior occurrence reports, not at any public records involving traffic patterns or volume or police incident reports. State Farm Insurance has a rich record of practical safety participation in auto and machine design to decrease injury and property loss. In June 2001, State Farm Insurance released the second statement in its Dangerous Intersection reporting series. State Farm modeled its program after a plan by the Insurance Corporation of British Columbia, Canada (ICBC), and the American Automobile Association of Michigan (AAA) to help position the nation’s largest auto insurer as the most safety conscious insurer. The research lacked to include some detail such as (age or gender of driver, driving record, etc.) or geographic (weather conditions, population of area, etc.) aspect related to the accident. If you were State Farm, I would start with the study and see why the 10 dangerous intersections are so dangerous. I would then compare these to other intersections and see what I could do to change and get these intersections off the most dangerous list. I would use all the data and statistics I could in the study. The only concern I would have is that the study was just by the State Farm accidents and how they were rated in severity. I believe it is really accurate to where a