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Statement of Purpose: M.Sc. in Global Brand Management

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Statement of Purpose: M.Sc. in Global Brand Management
Statement of Purpose

Msc in Global Brand Management
(Griffith College Dublin)
My name is Thomas Pincon. As a student of the ISG, PATIS, France, I would like to inform you concerning my desire to integrate your prestigious institution and especially the course of Global Brand Management.
As I could read about the subject, the Griffith College is highly recommended for globally oriented students looking for a high quality training and for a strong professional and personal experience.

My track and my expectations for the future have leaded me to your course of Global Brand Management. I followed 2 years of English courses in my current business school “ISG Paris” that I have just concluded by a 5 months internship in an Art Trading company based in London. The people I have met and the work I did with a lot of foreign partners. The goal of the company being to connect Artists, Buyers and Galleries from the entire world together made me discover the complexity and the great interest to get informed about the other different cultures and sense of doing business in other countries.
By this mean I found the different modules taught in the Global Brand Management courses extremely well adapted to my questions about the ruling of the current global business exchanges.
My former training in general management with the ISG gave me the basis of business that I want to enhance with some key knowledge as Global Marketing Practice, archetypes of cultures and the story and myths analysis that is taught in your course.
My aim has evolved from the moment I got into the postgraduate studies. I am trying now to pursue a training that will lead me to transform my projects to realities. I plan for example to continue my formation after my graduation in a geopolitics centre based in Paris and known under the name of IRIS.
The global issues are now not exclusively the matter of governments or national authorities but are also the ones of each company that in this world has

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