The Person Who Inspired Me

This quote wasn’t stated by any renowned philosopher, but stated by the person who has inspired me throughout, my father, Abhay Manikeri. Being the Director of Sales and Marketing of a Hotel, the personality and the skills he possessed as an efficient leader, led a huge impact in my life. “I want to be like my father” is what I thought. There were great personalities around me in Media, Sports and Business but the only person who became a role model was the person who had a combination of smart work and hard work, who started working as a butler and went on to become the Director, Abhay Manikeri. Sadly, He passed away when I was 15 and from there on, the fire in my belly ignited to become like my father.
My Undergraduate course was Bachelor
That is when Garden Flavors. Co. Pvt. Ltd came into the picture. The company manufactures flavors for the food and beverage segment specializing in the B2B as well as the B2C sector. As a Marketing Executive, my role was to study the consumer behavior, research for new modern trade agencies in the city, convincing them to buy our products that can cater to local consumers, ensure smooth flow of the process with current agencies that sell our products and rectify any errors in the process. After 2 years of understanding the market effectively, I was promoted to be the Key Accounts Manager that handles institutional sales of the company. My role was to get in touch with companies that require the company’s flavors as raw materials for their finished products, negotiate with their team in terms of pricing, connect professionally leading to become our key account customers and then follow up on their respective orders maintaining a smooth flow of the entire process. This role not only taught me research, selling and negotiation techniques, but also taught me various basic principles such as patience, integrity and valuing and developing professional
The degree offers a thorough understanding and appreciation of multifaceted business functions within organisations whilst featuring marketing modules which will suit me as I wish to develop a more strategic, integrated approach to marketing and business management and this will prepare me for a variety of general marketing and management roles. Also, enrolling for a course that has a good combination of theoretical and practical approach and more importantly, being a part of a class that is equally passionate will help understand marketing efficiently. While I strongly believe Communication is the best form of learning and developing relationships, having students from different countries with culturally diverse backgrounds will provide more value to the class and an enriching experience of pursuing an