Statistics: Credit Card and Pelican Stores
CASE STUDIES
CASE 1: Pelican Stores
Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores.
Most of the variables shown in Table 2.17 are self-explanatory, but two of the variables require some clarification.
Items: The total number of items purchased
Net Sales: The total amount ($) charged to the credit card
Pelican’s management would like to use this sample data (see file: pelican stores CD file) to learn about its customer base and to evaluate the promotion involving discount coupons
Managerial Report
Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following: 1. Percent frequency distribution for key variables. 2. A bar or pie chart showing the number of customer purchases attributable to the method of payment. 3. A cross tabulation of type of customer (regular or promotional) versus net sales.
CASE 1: Pelican Stores
Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stares. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named Pelican Stores. Table 2.17 shows a portion of the data set. The Proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores.
Most of the variables shown in Table 2.17 are self-explanatory, but two of the variables require some clarification.
Items: The total number of items purchased
Net Sales: The total amount ($) charged to the credit card
Pelican’s management would like to use this sample data (see file: pelican stores CD file) to learn about its customer base and to evaluate the promotion involving discount coupons
Managerial Report
Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following: 1. Percent frequency distribution for key variables. 2. A bar or pie chart showing the number of customer purchases attributable to the method of payment. 3. A cross tabulation of type of customer (regular or promotional) versus net sales.