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Stereotypes In The E. F. Hutton Advertising Campaign

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Stereotypes In The E. F. Hutton Advertising Campaign
Marketing campaigns embrace stereotypes, some of which are insulting to the target group. No one in a target group for an E.F. Hutton commercial, a firm that offers financial services to wealthy clients, would be insulted. The imagery is of a Forty plus white male who is wearing a suit and tie The classic CEO stereotype is represented in that ad. Compare the E.F. Hutton ad to the Mr. Alan's shoe store commercial. It portrays a cartoon character of indeterminate race who is wearing gym shoes, sagging pants, a giant medallion necklace and a sideways hat. The cartoon character also uses a false bass voice and lyrical rhythm to announce “twenty nine to for fifty.”Many people refuse to shop there despite the bargain prices.
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