Summary Of Rhetorical Analysis Of Benetton's Ad Campaigns

In Megan Ward’s rhetorical analysis “The Hearts if Argument: Benetton’s Advertising Appeal” one can see how Benetton’s advertisement is targeted towards the general public, To be more precise the general public can be anyone who enjoys shopping at this clothing company to people who have never heard of this clothing company but share the same idea of equality no matter where we come from. The ad was featured on billboards across France and other countries by United Colors of Benetton a clothing company. Ward’s main claim in her rhetorical analysis is to demonstrate how “images and words are often chosen specifically to echo present debates, jokes, concerns, crisis, even other ad campaigns” (Mauk & Metz 116). Ward’s claim wants to demonstrate