Stereotypes In The Fashion Industry

The fashion world is a fast paced and multifaceted industry. There’s never moment where a celebrity controversial attire or the latest style trends do not arise in a conversation. While many young millennials are fully immersed into this craze, are unaware/blinded of the factors (good and bad) that occurs in order for the fashion industry to remain the longstanding and influential field it is today. how sound is the fashion industries morals and to what length will it go to ensure its production’s prosperity. The perplex experiences of models and such as Chanel Murphy, Chanel Iman, and the thorough research of Anne Elizabeth Moore in her article “Outta Sight, Outta Mind”, one can understand the evident problems that, contrary to popular belief,
does occur in this field. The fashion industry’s morally flawed customs are translated through its advertisement of unrealistic ideals, the evident racism and its mass use of sweatshop labor which is presented through the frequently arising trends, runway shows, and commercialized products.

Often times the fashion industry endorses unrealistic ideals which typically accountable for molding the standards society places for beauty.
Susie O’Brien journalist for The Advertisers shows just how far fashion brands are willing to go to advertise a certain image. O’Brien in her recent article exposes Australia’s top fashion brands use of ‘fake baby bumps’ and non-pregnant models in their latest maternity photo shoots. Fashion brands often try to advertise what seems most desirable but fail to show the truth, all in an effort to sell a dream to their consumers. A recent interview with Daily Mail and Bria Murphy an upcoming model, adds more clarity to what can result from brands endorsing such kinds of impractical standards. Murphy explains the struggles her modeling peers would experience to lose weight in order to stay in the modeling industry. She describes a memory of her co-workers eating cotton balls dipped in orange juice to mimic the sensation of a full stomach. This story grew to became a viral yet controversial diet craze on YouTube. Both sources show the extreme lengths such brands will go in order to gain revenue from their products. These methods of advertising disregard the massive impact fashion brands have on its consumers both young and old, and its long-lasting harmful effects upon
society.
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The use of sweat shops for cheap manufacturing of garments has been the most frowned upon acts that many leading retail companies of today are guilty of. Outta Sight Outta Mind, a graphic article written by Anne Elizabeth Moore explains the relationship between national governments and major garment manufacturers. Moore goes further to explain the major consequences sweat shop workers face due to improper working condition, ill treatment towards employees, and insufficient rights. In Moore’s article presents her research by stating “No factories full complied with minimum wage laws neither did any factories offer required health and first aid services.”
Moore explains further of the complication sweat shop laborers face frequently. “In 2013, Better Factories Cambodia found 73% of factories with excessive heat levels and 61% lacking sufficient cups for drinking water and workers are often fired for fainting on the job.” Sweatshops fail to present workers with the common necessities that many privileged working class citizens and consumers of such apparel take for granted. Most garments of leading apparel brands are produced through unlawful and distressing means. How can a morally just society exist when its money funds and supports such a horrible cause, the ill treatment of poor disadvantaged workers? Victims of fashions are not exclusively the vulnerable esteem of women and the influenceable minds of the youth, but the very hands that craft these garments as well.
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Racism, while seen in many occurrences, is blatantly publicized in the fashion industry through its lack of representation, culture appropriations, and improper presentation of minorities, resulting in the lack of opportunities available and negative perceptions placed upon minorities in the fashion industry.
Chanel Iman one of the youngest and most renowned African - American models of her generation explains her own experiences of racism in her interview with The Times: London (UK) written by Tim Teeman. Iman describes the multiple occasions of being rejected by designers their excuse being “We already found one black girl.” Many designers to consider the proper amount of diversity that in needed fashion show. This has a direct to younger female audiences who admire these trends, and even on top class models like Chanel who first handily faced the stinging effects a lack of diversity in the fashion industry holds on an individual. Leomie Anderson, a novice African American model, can agree to this hurtful stigma in her interview with Sunday Times(UK) where she states “ I'd gone to a casting for a London fashion designer, I can't say who. They just said: ‘We only want pale-skinned girls to be in our show’.” In the begin of her career, Anderson was warned from her peers of the outmoded ideologies most designers have and the big impact skin color has when casting models. Anderson also describes her observations during her career “If a show uses 20 girls, there'll only be
space for two ethnic minorities -- if that.” Racism in the fashion industry is a direct reflection of society’s current standing and abolishes the social equality many minorities have fought years for. It is imperative that proper representation of minorities and appreciation of various cultures is depicted in this industry as it will have a constructive effect on society overall.
Conclusion.,
The Fashion industry is a fast paced business that puts its efforts on exposing consumers with floods of fashion items. Fashion is gradually becoming a lifestyle and social dynamic for many individuals. Many perceive fashion to be an art form, which stimulates and inspires people to express themselves. People often show off their personal identity, talent, and culture through their fashion choices. But with all the good that results from the fashion industry, this business should be held responsible for the harmful repercussions of its actions. This industry has led to the exploitation of millions of American and citizens globally, all from innocent youth who simply idolize the trends to the underprivileged individuals relying on this industry as their sole financial income. Beneath the veneer of beautiful clothing, there is a dreadfully flawed industry that inconsiderately manipulates and holds a heavy impact on shaping today’s society. Rarely are these issues are thoroughly discussed or even given much thought. There are much discussion and clarification needed to transpire on this industry actions that are often swept under the carpet. This dissertation is not to simply degrade the aspects of this industry, but to give some thought to and shine a light on the uncomfortable truths that are easier, but not always best, left ignored.