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Steve Jobs vs Tim Cook

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Steve Jobs vs Tim Cook
Steve Jobs versus Tim Cook: Has the Apple© fallen from the tree?

By
Mycah Gordon
Ms. Rivers
AP World History
December 9, 2013
Mycah Gordon
AP World History
Ms. Rivers
December 9, 2013

Steve Jobs versus Tim Cook: Has the Apple© fallen from the tree?
Thesis: Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management.
I. Apple has had great success under the leadership of Steve Jobs and Tim Cook.
a. Steve Jobs was CEO twice, 1976 - 1989 and later from 1997 - 2011
b. Tim Cook was COO during Job’s second reign and has acted as CEO after Jobs.
II. Steve Jobs acted as an innovative micro-manager, which lead Apple to create a new market for different devices.
a. He invented the iPod, a user friendly mp3 device, and iTunes, a web service to buy music, which brought Apple large profits and continues to do so today.
b. He invented the iPhone, a user friendly smart phone, which launched the smart phone market we know today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market.
c. He invented the iPad, a user friendly mobile entertainment device, which launched the tablet market we know today. Apple monopolized the tablet market until recently.
d. Each of these new innovations brought record profits to Apple, which diminished as new competitors entered the market.
e. This is due to Job’s laser focus for innovation and risk taking.
III. Tim Cook’s Laissez-faire style of management maintained Apple’s place as one of the best technology companies in the current market.
a. Tim Cook focuses on optimization rather than innovation. As such he brought updated changes to iPhone, iPod and iPad.
b. Changes were necessary to compete in the saturated smart phone,


Cited: 12 Dec. 2012 < http://phys.org/news>. Gross, Doug. “Atari Founder: Tim Cook isn’t the ‘next Steve Jobs’. CNN. 2 Oct. 2013 www.cnn.com. Whitney, Lance. “iPad Air scores big during Black Friday weekend.” CNET. 4 Dec. 2013 http://news.cnet.com/8301-13579_3-57614495-37/ipad-air-scores-big-during-black-friday-weekend/ Allen, Frederick E. “Steve Jobs’ One Big Idea.” Forbes. 25 Aug. 2011 Musgrove, Mike Gupta, Poormina and Peter Henderson. Tim Cook is Nothing Like Intense Steve Jobs, And That Might Not be a Good Thing. Reuters. 8 Aug. 2013.
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