Stock Market and Bear
TABLE OF CONTENTS
GROUP:
- Introduction 4 - Industry Analysis - National and International environment 5 - PESTEL Analysis 6 - PORTER`s five forces 8 - Interview 12
INDIVIDUAL: - Company background 14
- PULL AND BEAR`s case 14
- Vision, mission and objectives 15
- Swot analysis 16
- The strategic management process 17
- The critical success factors 18
References 20
INTRODUCTION
PULL AND BEAR is a textile company was set up by the Inditex Group in 1991. Since its creation, its fashion concept has known how to adapt to the needs of young people, and is now a clear point of reference for casual, laid-back clothing. PULL AND BEAR would like to be something more than just a point of sale. As well as the clothes and accessories, the chain offers special spaces in the stores in which the display fixtures are combined with recycled elements from the past, to create the kind of surroundings that young people love. PULL AND BEAR offers products as: clothes, shoes, complements, cosmetics…. And its object public is young men and women.
Pull and Bear has increased its international presence. It has more than 469 stores in 32 countries including Mexico, Cyprus, Spain, Belgium, The Netherlands, Poland, Republic of Ireland, Italy, Lithuania, Israel, Kuwait, UAE, Venezuela, Jordan, Bahrain, Qatar, Lebanon, Latvia, Andorra, Slovakia, Romania, France, Russia, Turkey, the Czech Republic, Greece, Serbia, El Salvador, Singapore, Saudi Arabia and Guatemala. In Ireland there are 7 stores, one of them in Waterford. The turnover has increased in 73.9 million of euros because of its international expansion (this company consider to features of each market).
PULL AND BEAR 2006 2005
No. of Stores 469 427
Turnover* 519 445,1
% International sales 40,2 33,2
% of Inditex 6,3 6,6 * in million of euros
INDUSTRY ANALYSIS
• NATIONAL AND INTERNATIONAL ENVIRONMENT
The textile
GROUP:
- Introduction 4 - Industry Analysis - National and International environment 5 - PESTEL Analysis 6 - PORTER`s five forces 8 - Interview 12
INDIVIDUAL: - Company background 14
- PULL AND BEAR`s case 14
- Vision, mission and objectives 15
- Swot analysis 16
- The strategic management process 17
- The critical success factors 18
References 20
INTRODUCTION
PULL AND BEAR is a textile company was set up by the Inditex Group in 1991. Since its creation, its fashion concept has known how to adapt to the needs of young people, and is now a clear point of reference for casual, laid-back clothing. PULL AND BEAR would like to be something more than just a point of sale. As well as the clothes and accessories, the chain offers special spaces in the stores in which the display fixtures are combined with recycled elements from the past, to create the kind of surroundings that young people love. PULL AND BEAR offers products as: clothes, shoes, complements, cosmetics…. And its object public is young men and women.
Pull and Bear has increased its international presence. It has more than 469 stores in 32 countries including Mexico, Cyprus, Spain, Belgium, The Netherlands, Poland, Republic of Ireland, Italy, Lithuania, Israel, Kuwait, UAE, Venezuela, Jordan, Bahrain, Qatar, Lebanon, Latvia, Andorra, Slovakia, Romania, France, Russia, Turkey, the Czech Republic, Greece, Serbia, El Salvador, Singapore, Saudi Arabia and Guatemala. In Ireland there are 7 stores, one of them in Waterford. The turnover has increased in 73.9 million of euros because of its international expansion (this company consider to features of each market).
PULL AND BEAR 2006 2005
No. of Stores 469 427
Turnover* 519 445,1
% International sales 40,2 33,2
% of Inditex 6,3 6,6 * in million of euros
INDUSTRY ANALYSIS
• NATIONAL AND INTERNATIONAL ENVIRONMENT
The textile