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Strategy Management

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Strategy Management
Case study

Portfolio analysis and planning in a retail group

Bear is a large department store in downtown St Gallen which has belonged to the family of the same name for three generations. Offering a full range of goods, it has been able to preserve its domonance in the region. Figure 1 presents the range of goods sold and estimates for current turnover.

|Product goup |Turnover in mil. CHF |
|Textiles, clothing and shoes |80 |
|Cosmetics and toiletries |10 |
|Food |10 |
|Household goods |68 |
|Sports goods |45 |
|Home electronics |20 |
|Fashion jewelry and accessories |2 |
|Books and magazines |2 |
|Flowers |1 |
|Miscellaneous |2 |
|Total turnover
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