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Strategic Management

Mission Statement Components
Industry Analysis
5 Forces of Competition

Maria Carmela Donsol
Keith Harley Tobias
4th yr. BISM4
TOYOTA mission statement 2013

“Mission statement is a description of what an organization actually does – what its business is – and why it does it.”

“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.”

Evaluation

Mission Statement Includes:
Customers
Markets
Technology
Concern for Survival
Philosophy
Self-Concept
Concern for Public Image
Employees

(Mission Statement is Customer-oriented)

Industry Analysis
Automotive Industry Analysis - GM, DaimlerChrysler, Toyota, Ford, Honda

Overview of Automotive Industry Analysis

The development of the automobile came from many different people from different countries. The development stated in 1769 in France, with the invention of a three-wheeler that was powered by steam (Gale, 2003). Then in 1800's the first internal combustion engine was created in Belgian and the first gasoline powered vehicle was constructed in 1885 in Germany (Gale, 2003). Henry Ford built the first car in 1896 (Gale, 2003). He then revolutionized the industry with the invention of the assembly line. The assembly line allowed him to mass produce the cars making them more affordable to the consumers.

Political

Laws and government regulations have affected this industry since the 1960's. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. The first safety act passed by Congress was in 1966 and

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