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In 21st century, the concept of strategic management has become very important in world of business. Various chief executives always ask themselves on what they can do in order for their companies to become successful and remain dynamic. They have realized if they are to succeed in the modern business world, they have to abandon traditional ways of doing business and adopt new way that will ensure the firms remain competitive. In order for most companies to generate more profit, they have expanded their way of doing business by going global. The internationalization of markets, globalization, and corporations has changed the way modern corporations conduct their business. For enjoying the economies of the scale, the company has to come up with strategy aimed at achieving low prices and low costs. Companies, which need to achieve competitive advantage in modern market, should come up with a global market instead of national markets. With the globalization of more industries, strategic management becomes an important tool in tracking international development and puts a company in a position that ensures long-term competitive advantage. This paper discusses the strategic leadership in strategic management in ensuring that the company achieves competitive advantage in the global market.
Strategic leadership has been identified by many as the key to the success of the company in the competitive markets in the modern world. Strategic leadership is the ability to envision, anticipate, empower others, and to maintain flexibility to develop a strategic change needed for company to remain competitive. It involves managing through others and entire organization rather than a functional sub unit. In addition, it involves coping emerging changes that are regularly happening in the global market. Through charisma that a leader possesses, effective strategic leaders should influence the thoughts, behaviors,
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