Strategic Management
Three strategy analysis of Wesfarmers (Final report)
2010-05-27 11:03:40| 分类： 我的学习成果 |字号 订阅
WESFARMERS
3rd Semester, 2009-2010
Class 8
Introduction Wesfarmers is a corporation of high popularity, which has become one of the largest and oldest successful national companies in Australia. It has a large size, in terms of its employees, there are almost 200,000 people working for it. This company involves diversified fields, such as supermarkets, department stores, home improvement and some other aspects, which are closely related to people’s production and life (Wesfarmers official website). Wesfarmers was established in June 1914. During 100-yeaar period, great changes had taken places, not only in its operations and structures, also in the scale. At the beginning, it is just a small supplier with produces to the rural of Western of Australia. However, from 1984 onwards, Wesfarmers become listed company, and in the meanwhile, it began to merge with other companies, which have right stuff to make it stronger. For example, Wesfarmers was entitled to expand a nearby deposit in 2003, and set up the company, which has retailing and agricultures in 1994. In November 2007, Wesfarmers used $18.6 billion to purchase the supermarket operator in Australia –Coles Group Limited, and this transaction launched the largest flight in Australia history. As of December 31, 2008, the profits of Wesfarmers are increasing by 46%, which is getting $0.88 billion (Wesfarmers official website). For Wesfarmers goals, it aims to provide good services to meet the requirements of customers. This report’s purpose is to use three analysis tools, they are SWOT, PESTLE, and SMART respectively to analyze the impacts of internal and external factors on the enterprise. Wesfarmers SWOT analysis In this analysis method, it contains Strengths and Weaknesses, and contains Opportunities and Threats
Strengths
? Wesfarmers is a diversified corporation. Its diverse
2010-05-27 11:03:40| 分类： 我的学习成果 |字号 订阅
WESFARMERS
3rd Semester, 2009-2010
Class 8
Introduction Wesfarmers is a corporation of high popularity, which has become one of the largest and oldest successful national companies in Australia. It has a large size, in terms of its employees, there are almost 200,000 people working for it. This company involves diversified fields, such as supermarkets, department stores, home improvement and some other aspects, which are closely related to people’s production and life (Wesfarmers official website). Wesfarmers was established in June 1914. During 100-yeaar period, great changes had taken places, not only in its operations and structures, also in the scale. At the beginning, it is just a small supplier with produces to the rural of Western of Australia. However, from 1984 onwards, Wesfarmers become listed company, and in the meanwhile, it began to merge with other companies, which have right stuff to make it stronger. For example, Wesfarmers was entitled to expand a nearby deposit in 2003, and set up the company, which has retailing and agricultures in 1994. In November 2007, Wesfarmers used $18.6 billion to purchase the supermarket operator in Australia –Coles Group Limited, and this transaction launched the largest flight in Australia history. As of December 31, 2008, the profits of Wesfarmers are increasing by 46%, which is getting $0.88 billion (Wesfarmers official website). For Wesfarmers goals, it aims to provide good services to meet the requirements of customers. This report’s purpose is to use three analysis tools, they are SWOT, PESTLE, and SMART respectively to analyze the impacts of internal and external factors on the enterprise. Wesfarmers SWOT analysis In this analysis method, it contains Strengths and Weaknesses, and contains Opportunities and Threats
Strengths
? Wesfarmers is a diversified corporation. Its diverse
References: Mike King, 2008, Wesfarmers Limited- a new market research report, http://www.pr-inside.com/wesfarmers-limited-swot-analysis-r749627.htm