strategic management
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Examining the good and bad aspects of the external environment of Singh’s Auto Rentals Company Limited and how it influences SWOT
By: Victorine Quow
Course Title: Strategic Management Principles and Practice
Facilitator: Ms. Suzanne Hulder
Teaching Centre: SITAL College of Tertiary Education
Word Count: 2119
14th July 2014
Assignment
Find an example of strategic management in an organisation in your country or region, from your own experience or from your reading. The example can relate to either a big or small business, or even to a public sector organisation.
Which aspects of the example do you consider to be good or bad examples of some aspects of strategic management, using the principles covered in this subject as your guide? For example, you might discuss the good and bad examples in one or more of these areas: handling stakeholder expectations; communicating organisational purposes; external environment (PESTEL framework, five forces, opportunities and threats); strategic capability (value chain and value network, strengths and weaknesses);
SWOT analysis; formulating a business ' strategy (bases of competitive advantage); implementing a business ' strategy (structural types, managing people); and/or corporate strategy (the two main portfolio approaches and extent of corporate diversity).
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Executive summary
Singh’s Auto Rentals Company Limited (Singh’s) was established in 1972 with a small fleet of only five (5) vehicles for rental. Singh’s hybrid corporate strategy embraces cost and differentiation in a market that is highly competitive, having expanded its customer base to incorporate the corporate society, the international sector and the community sector. The company has grown and is now one of the preferred clients of the Ministry of National Security of Trinidad and
Examining the good and bad aspects of the external environment of Singh’s Auto Rentals Company Limited and how it influences SWOT
By: Victorine Quow
Course Title: Strategic Management Principles and Practice
Facilitator: Ms. Suzanne Hulder
Teaching Centre: SITAL College of Tertiary Education
Word Count: 2119
14th July 2014
Assignment
Find an example of strategic management in an organisation in your country or region, from your own experience or from your reading. The example can relate to either a big or small business, or even to a public sector organisation.
Which aspects of the example do you consider to be good or bad examples of some aspects of strategic management, using the principles covered in this subject as your guide? For example, you might discuss the good and bad examples in one or more of these areas: handling stakeholder expectations; communicating organisational purposes; external environment (PESTEL framework, five forces, opportunities and threats); strategic capability (value chain and value network, strengths and weaknesses);
SWOT analysis; formulating a business ' strategy (bases of competitive advantage); implementing a business ' strategy (structural types, managing people); and/or corporate strategy (the two main portfolio approaches and extent of corporate diversity).
THIS PAGE IS INTENTIONALLY BLANK
Executive summary
Singh’s Auto Rentals Company Limited (Singh’s) was established in 1972 with a small fleet of only five (5) vehicles for rental. Singh’s hybrid corporate strategy embraces cost and differentiation in a market that is highly competitive, having expanded its customer base to incorporate the corporate society, the international sector and the community sector. The company has grown and is now one of the preferred clients of the Ministry of National Security of Trinidad and
References: Alzoubi, majed R. 2004, Strategic planning and building innovative organizations. Unpublished, PhD thesis, Amman Arab University for Graduate Studies, Jordan. Alzoubi, majed R. 2013, The Impact of Intellectual Capital or SWOT Analysis among Jordanian Banking Industry “Empirical Study” : International Journal of Business and Social Science, Vol. 4 No. 2 pp. 123-137.