Strategic Management on Mcdonald's
Introduction
Mcdonald's, Glory of the past? Late 1990s and Early 2000s
McDonald's Corporation (McDonald’s) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people.
In our assignment, the strategic focus would be on Mcdonald's Glory of the past which includes reseraching and analyzing the competitive advantages, business-level strategies related and also corporate-level strategies related. The scope of the assignment would be ranging from about 1999- 2003.
Key Dates:1
1999: Donatos Pizza Inc. is acquired.
2000: McDonald's buys the bankrupt Boston Market chain.
2002: Restructuring charges of $853 million result in the firm's first quarterly loss since going public.
2003: McDonald's sells Donatos in order to refocus on its core hamburger business.
Background
The difficulties of the early and mid-1990s. The announcement that McDonald's would improve the taste of several sandwiches and introduce several new menu items; McFlurry desserts-developed by a Canadian franchisee,proved popular when launched in the United States in the summer of 1998. McDonald's said that it would overhaul its food preparation system in every U.S. restaurant. The just-in-time system, dubbed "Made for You," was in development for a number of years and aimed to deliver to customers "fresher, hotter food"; enable patrons to receive special-order sandwiches (a perk long offered by rivals Burger King and Wendy's); and allow new menu items to be more easily introduced thanks to the system's enhanced flexibility. The expensive changeover was expected to cost about $25,000 per restaurant,
Mcdonald's, Glory of the past? Late 1990s and Early 2000s
McDonald's Corporation (McDonald’s) is the world's largest foodservice retailing chain. The company is known for its burgers and fries which it sells through over 30,000 fast-food restaurants in over 119 countries. A majority of McDonald’s restaurants are operated by franchisees. The company also operates restaurants under the brand name ‘The Boston Market’. The company operates primarily in the US and the UK. It is headquartered in Oak Brook, Illinois and employs 465,000 people.
In our assignment, the strategic focus would be on Mcdonald's Glory of the past which includes reseraching and analyzing the competitive advantages, business-level strategies related and also corporate-level strategies related. The scope of the assignment would be ranging from about 1999- 2003.
Key Dates:1
1999: Donatos Pizza Inc. is acquired.
2000: McDonald's buys the bankrupt Boston Market chain.
2002: Restructuring charges of $853 million result in the firm's first quarterly loss since going public.
2003: McDonald's sells Donatos in order to refocus on its core hamburger business.
Background
The difficulties of the early and mid-1990s. The announcement that McDonald's would improve the taste of several sandwiches and introduce several new menu items; McFlurry desserts-developed by a Canadian franchisee,proved popular when launched in the United States in the summer of 1998. McDonald's said that it would overhaul its food preparation system in every U.S. restaurant. The just-in-time system, dubbed "Made for You," was in development for a number of years and aimed to deliver to customers "fresher, hotter food"; enable patrons to receive special-order sandwiches (a perk long offered by rivals Burger King and Wendy's); and allow new menu items to be more easily introduced thanks to the system's enhanced flexibility. The expensive changeover was expected to cost about $25,000 per restaurant,