Strategic Management- Starbucks
STRATEGIC MANAGEMENT
STARBUCKS STRATEGIES
Table of Content
Introduction……………………………………………………………03 - 03
Problems Identified Starbucks………………………………………...04 - 04
Literature review and Concepts……………………………………….05 - 10
Analysis……………………………………………………………….11 - 17
Conclusion…………………………………………………………….18 - 19
Bibliography…………………………………………………………...20 -21
INTRODUCTION
The coffee industry provides a livelihood for an estimated 25 million coffee farmers in more that 60 coffee-producing countries.
Starbucks competes in the Service Sector, Specialty Eateries Industry and is the overriding player in the Gourmet Coffee segment. Starbucks has stanch itself to a philosophy of Corporate Social Responsibility. This philosophy has led the company to develop ethical and environmental guidelines for the sourcing of its coffee beans. Starbucks has been a major player in the effort to reduce CO2 emissions that are leading to global climate change.
Starbucks is committed to ornamental and providing an excellent work environment for its employees. Starbucks employs 115,000 people worldwide.
The company has witnessed sturdy revenue growth in this time period revenues in spite of overall economic downturns. Return on assets and return on equity are well above the industry middling in 2006.
With an extraordinary growth rate in store openings and success in maintaining the profitability of current operations, Starbucks has established its ability to grow progressively and sensibly. Although short term margins have tightened as a result of this antagonistic expansion, its long term growth projections shows potential growth in retail locations, steady sales growth at existing locations, and a continuously mounting product line that differentiate it from the competition and keep its customers coming back.
Starbucks’ ability to battle the risks and external threats that it faces from world economic factors,
STARBUCKS STRATEGIES
Table of Content
Introduction……………………………………………………………03 - 03
Problems Identified Starbucks………………………………………...04 - 04
Literature review and Concepts……………………………………….05 - 10
Analysis……………………………………………………………….11 - 17
Conclusion…………………………………………………………….18 - 19
Bibliography…………………………………………………………...20 -21
INTRODUCTION
The coffee industry provides a livelihood for an estimated 25 million coffee farmers in more that 60 coffee-producing countries.
Starbucks competes in the Service Sector, Specialty Eateries Industry and is the overriding player in the Gourmet Coffee segment. Starbucks has stanch itself to a philosophy of Corporate Social Responsibility. This philosophy has led the company to develop ethical and environmental guidelines for the sourcing of its coffee beans. Starbucks has been a major player in the effort to reduce CO2 emissions that are leading to global climate change.
Starbucks is committed to ornamental and providing an excellent work environment for its employees. Starbucks employs 115,000 people worldwide.
The company has witnessed sturdy revenue growth in this time period revenues in spite of overall economic downturns. Return on assets and return on equity are well above the industry middling in 2006.
With an extraordinary growth rate in store openings and success in maintaining the profitability of current operations, Starbucks has established its ability to grow progressively and sensibly. Although short term margins have tightened as a result of this antagonistic expansion, its long term growth projections shows potential growth in retail locations, steady sales growth at existing locations, and a continuously mounting product line that differentiate it from the competition and keep its customers coming back.
Starbucks’ ability to battle the risks and external threats that it faces from world economic factors,