Strategic Managment Book Reflection
Fundamentals of Strategic Management
Norberto Orcullo Ph. D
REX Book Store Inc. (RBSI), 2007. ISBN 978-971-23-4861-7
This Book Fundamentals of Strategic Management by Norberto Orcullo Ph.D, deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. As such, it includes twofold: 1) to explore conceptual frameworks and models which will assist students to analyze competitive situation and strategic dilemmas and gain insight into strategic management; 2) to help students acquire practical experience in dealing with strategic issues.
Over time, it is realized that it is not enough to have set of business policies, written or unwritten, but it is important to address operational strategies knowing that business is not a short term but a long term journey to seeking profits. Prior to the onset of strategic management concepts, management or higher level personnel in organization are simply concerned with internal business policies to guide personnel in doing things right unmindful of or caring less for external as well as long term considerations to be able to operate the business in a more competitive manner given a variety of factors that come along the way. With globalization trends along with the challenges and opportunities posed by information and communication technology particularly to use of computers and popularization of the so called e-commerce/e-business, the notion of being concerned with internal operation policies and procedures has alarmed business executives that they are more concerns nowadays with being externally-oriented and specifically concerned with strategic management concepts. The use of a variety of technologies has made the world virtually smaller or borderless so to speak. With a number of establishments increasing by leaps and bounds as well as customer’s taste and
Norberto Orcullo Ph. D
REX Book Store Inc. (RBSI), 2007. ISBN 978-971-23-4861-7
This Book Fundamentals of Strategic Management by Norberto Orcullo Ph.D, deals with the craft of strategy; that is, how to identify and choose a superior competitive position, how to analyze a strategic situation, and finally how to create the organizational context to make the chosen strategy work. As such, it includes twofold: 1) to explore conceptual frameworks and models which will assist students to analyze competitive situation and strategic dilemmas and gain insight into strategic management; 2) to help students acquire practical experience in dealing with strategic issues.
Over time, it is realized that it is not enough to have set of business policies, written or unwritten, but it is important to address operational strategies knowing that business is not a short term but a long term journey to seeking profits. Prior to the onset of strategic management concepts, management or higher level personnel in organization are simply concerned with internal business policies to guide personnel in doing things right unmindful of or caring less for external as well as long term considerations to be able to operate the business in a more competitive manner given a variety of factors that come along the way. With globalization trends along with the challenges and opportunities posed by information and communication technology particularly to use of computers and popularization of the so called e-commerce/e-business, the notion of being concerned with internal operation policies and procedures has alarmed business executives that they are more concerns nowadays with being externally-oriented and specifically concerned with strategic management concepts. The use of a variety of technologies has made the world virtually smaller or borderless so to speak. With a number of establishments increasing by leaps and bounds as well as customer’s taste and