Anthea Goolgar-Mccalla
University Of Phoenix
Integrated Business Topics /475
Stephen Holloway
March 13, 2014
Strategic Plan 111: Balanced Scorecard
I will be developing a balanced scorecard for my Business as a State Farm Insurance Company Agency. To develop the scorecard some of the factors that will be taken into consideration are the mission, vision and value statement or State Farm .The SWOTT analysis will be taken into consideration when developing the scorecard.
A balanced scorecard is a system used by management to organize the organization and forecast objectives, this system helps the company by providing feedback as to how the four areas that are used to measure the balanced scorecard is doing .These areas are: Financial, Customers , Internal an learning and growth. Shareholder Value or Financial Perspective includes long-term objectives in areas such as: Market Share
Market shares usually refer to the amount of shares the company is willing to put …show more content…
This will be done by putting one hundred percent in all products and services that the company offers .I will measure customer satisfaction by means of surveys and feedbacks, these surveys will be conducted after each product is sold and every service that is offered .There will also be a monthly report to measure the level the percentage of customers that are grading the company at an excellent grade versus that of just being good, poor or satisfactory. I will also ensure that all services are completed in a timely manner of an allotted thirty minutes per client; this will be monitored by means of customer feedback within one day of all goods and service that is offered to the client. Quarterly reports will be used to evaluate all the feedbacks and surveys that are conducted daily and