Preview

Strategic Planning

Powerful Essays
Open Document
Open Document
3771 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Planning
Channels of Distribution

Our channels of distribution will deal with how we connect to our customer segment, how we raise awareness of our product to our customer segment, how we deliver our products to our customers and how we handle returns of our products. Our channels of distribution will vary each year that we expand our products to different customer segments. We will set up and establish a website that features our products and highlights the value proposition of our products. This will be our direct channel of distribution. This will allow for us to raise awareness of our products value proposition, gain exposure of our product, sell our products, and allow for customer support. Our website will feature information on our products and be a convenient way to purchase our products from anywhere. By securing a contract with United Parcel Service and the United States Postal Service, we will be able to deliver our products to anyone, either domestic or international, at any time a product is purchased. Deliveries will go be prepared and packaged the day which the order is placed and sent out the following morning for delivery via one of our two couriers. United Parcel Service will be able to handle our international deliveries across the globe and the United States Postal Service is only able to deliver products in the United States, so they will most likely handle our domestic deliveries. Our website will also serve as a customer support center for our customers who have questions or complaints about our products. Our website will serve as a source for our customers to file claims for return or replacement of our products. In order to file a claim for replacement of a defective product, the defective product must still be under warranty. A product will be covered under warranty for 90 calendar days from the date of purchase. Proof of purchase is also required in this situation. Customers will be able to go online, enter the returns and

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Unit 29 Task 2 guidance

    • 372 Words
    • 2 Pages

    Distribution channels: availability of products (time, place, quantity); movement of goods from manufacturer to retailer to consumer; distribution channels for different…

    • 372 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Mktg 205 Week 3 Essay

    • 1056 Words
    • 5 Pages

    The channel of distribution is how products are passed from where they are made onto the retailer or consumers. The pizzas are made and packaged, sent to the Pizza Huts, made and sold to customers. They want fresh, tasty pizzas that they are able to sell to consumers that enjoy them and come back again and again. Having a channel of distribution is important in order to have…

    • 1056 Words
    • 5 Pages
    Better Essays
  • Good Essays

    M2 Unit 29

    • 1506 Words
    • 4 Pages

    As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.…

    • 1506 Words
    • 4 Pages
    Good Essays
  • Good Essays

    mktg 205 unit 3 project

    • 962 Words
    • 4 Pages

    This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.…

    • 962 Words
    • 4 Pages
    Good Essays
  • Good Essays

    MKT 421, Week 4, DQ 1:

    • 260 Words
    • 1 Page

    A channel of distribution is the means by which a product reaches the customer. It is "any series of firms (or individuals) that participate in the flow of products from producer to final user or consumer (Perreault 2009)." A distribution channel may be short, as in a company selling a product or service directly to the customer. In contrast, a distribution channel may be much longer, involving distributers and retailers. The channel of distribution is incorporated into the "place" aspect of the marketing mix.…

    • 260 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    AMB335 Wk 6 Lecture 1

    • 1603 Words
    • 9 Pages

    We look at promotion more in Ch 8 & 9, wk 7 Evaluate the opportunities that the Internet makes available for varying these elements of the marketing mix. Distribution Channel Overview The element of the marketing mix that involves distributing products to customers in line with demand and minimising: Costs to company (Inventory, Transport, Storage) Costs to consumer (Time between purchase and fulfilment; Price of item) A distribution channel is a group of interdependent firms that work together to transfer products and information from the supplier to the consumer.…

    • 1603 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    I n this paper I will give an overview of distribution channels. Channel Levels: Direct versus Indirect Distribution. Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. I will analyze my target market 's needs. Explain what I know about my target market and what they want from a channel of distribution.…

    • 488 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Budget Analyst

    • 1404 Words
    • 6 Pages

    A marketing channel is simply a path that flows from sellers to end-users (customers). Traditional brink and mortar marketing channels can include intermediaries such as manufacturers’ agents, wholesalers, and retailers. Members of a traditional distribution channel can be responsible for activities such as transportation, promoting, sorting, order processing, inventory management, insurance, and financing (Finch, 2012). All of these members of the distribution chain must be compensated for their services which not only diminish profits to producers, but it also can translate into higher cost for customers. Some of the benefits of this process are is that these middlemen or intermediaries are responsible for adding value to the goods being sold. This process can only be justified if it continues to add value that surpasses the value that the producer operating independently can.…

    • 1404 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Distribution channels consist of a chain of business or intermediaries which form a process where the goods and services pass until it reaches the consumers. It includes: wholesalers, retailers, distributors and even the internet. These channels can be broken in two different way direct and indirect channels.…

    • 688 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Planning

    • 645 Words
    • 3 Pages

    Assume that you are asked to complete a SWOT analysis for a fictional, large, physician cardiology practice. You are having a hard time fitting all of the characteristics into the SWOT analysis categories. After careful deliberation, you complete the analysis and submit it for review to the practice manager.…

    • 645 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Definitions-Chapter 1-10

    • 998 Words
    • 4 Pages

    Exchange: two or more parties with a desire and ability to exchange and a way to communicate.…

    • 998 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Madza Marketing Mix Plan

    • 4656 Words
    • 19 Pages

    We will also be applying several theories and strategies to address the full spectrum of the Segmentation, Distribution, Pricing and Promotional process. We will also be addressing the possibility of Channel conflict and how to overcome this issue by using the Channel Management Decisions Theory.…

    • 4656 Words
    • 19 Pages
    Powerful Essays
  • Best Essays

    Nestle Distribution Channel

    • 2335 Words
    • 10 Pages

    According to Brassington and Pettitt, a channel structure is a route selected in order to move the product to the market through different intermediaries. This is the distribution channel structure which proves vital for the smooth movement of the product and making it available to the end consumer. Distribution Channel Structure forms the fourth element of the Marketing mix for any product. The ‘Place’ element, and therefore it becomes an important factor. There are various channels of distribution…

    • 2335 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    John Gokongwei started as a trader/importer way back 1954. He started a corn milling plant…

    • 3454 Words
    • 30 Pages
    Powerful Essays
  • Best Essays

    Distribution Channels

    • 2922 Words
    • 12 Pages

    ABSTRACT: Deciding for a distribution channel is probably one of the most important actions a marketer has to take in his career. In this work we identified the main distribution channels, the external factors that should be taken in consideration when choosing the channel, a brief overview of their evolution and some of the problems that may arise.…

    • 2922 Words
    • 12 Pages
    Best Essays

Related Topics