Their Strategy 2018 focuses on positioning the Volkswagen Group as a global economic and environmental leader among automobile manufacturers. They have defined four goals that are intended to make Volkswagen the most successful and fascinating automaker in the world by 2018:
Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality.
The goal is to increase unit sales to more than 10 million vehicles a year; in particular, Volkswagen intends to capture an above-average share of the development of the major growth markets.
Volkswagen intends to increase its return on sales before tax to at least 8% so as to ensure that the Group’s solid financial position and ability to act are guaranteed even in difficult market periods.
Volkswagen aims to become the top employer across all brands, companies and regions; this is necessary in order to build a first-class team.
They are focusing in particular on the environmentally friendly orientation and profitability of their vehicle projects so that the Volkswagen Group has the right products for success even in more challenging economic conditions. At the same time, this will mean that capital expenditure remains at manageable levels. Their attractive and environmentally friendly range of vehicles, which they are steadily and judiciously expanding, and the excellent position enjoyed by their individual brands in the markets worldwide, are key factors allowing Volkswagen to leverage the Group’s strengths and to systematically increase their competitive advantages.. Their modular toolkit system, allows them to constantly improve production efficiency and flexibility, thus increasing the Group’s profitability.
In addition, they want to expand the Volkswagen Group’s customer base by acquiring new, satisfied customers around the world. In addition, they aim to increase satisfaction among their existing customers. We shall continue the