Strategy
Introduction
Strategy is a course of action, specifying the resources required, to achieve an objective and a goal. It’s the organization’s plan as to how it is going to create value. Some of the levels of strategy in an organization are: corporate, the general direction of the whole organization; business, how the organization tackles particular markets; and operational/ functional, that means that there are specific strategies for different departments of a business. To achieve the objectives and goals, an organization needs a strategic plan, which will define the direction of all other plans. This must be a comprehensive long- term plan, based upon a clear mission or purpose for the organization and developed and controlled by the top management. Strategic planning is the managerial process of developing and maintaining a strategic fit between the organization’s objectives and resources and its changing market opportunities. Business strategy is how an organization approaches a particular product market area. It can involve fundamental decisions such as whether to segment the market and specialize in particularly profitable areas, or to compete by offering a wider range of products. Sometimes it can also involve pulling out of a particular market.
Strategic Planning Process
Nestle
Nestle is the world 's leading Nutrition, Health and Wellness company. It was founded by Henri Nestle in Vevey, Switzerland, where its headquarters is located till today. Nestle employs around 2800 people and have factories or operations in almost everywhere in the world. Nestle sales for 2010 were almost CHF 110bn.
Nestlé’s mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Nestles’ Vision is that research can help better food to be made, so
Strategy is a course of action, specifying the resources required, to achieve an objective and a goal. It’s the organization’s plan as to how it is going to create value. Some of the levels of strategy in an organization are: corporate, the general direction of the whole organization; business, how the organization tackles particular markets; and operational/ functional, that means that there are specific strategies for different departments of a business. To achieve the objectives and goals, an organization needs a strategic plan, which will define the direction of all other plans. This must be a comprehensive long- term plan, based upon a clear mission or purpose for the organization and developed and controlled by the top management. Strategic planning is the managerial process of developing and maintaining a strategic fit between the organization’s objectives and resources and its changing market opportunities. Business strategy is how an organization approaches a particular product market area. It can involve fundamental decisions such as whether to segment the market and specialize in particularly profitable areas, or to compete by offering a wider range of products. Sometimes it can also involve pulling out of a particular market.
Strategic Planning Process
Nestle
Nestle is the world 's leading Nutrition, Health and Wellness company. It was founded by Henri Nestle in Vevey, Switzerland, where its headquarters is located till today. Nestle employs around 2800 people and have factories or operations in almost everywhere in the world. Nestle sales for 2010 were almost CHF 110bn.
Nestlé’s mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
Nestles’ Vision is that research can help better food to be made, so
Bibliography: 1. Business essentials “Business Strategy” Great Britain, BPP Learning, 2007. 2. Johnson G, Scholes K & Whittington R. “Exploring Corporate Strategy”, Person Education, 2008 3. Nestle official website - http://www.nestle.com