STRATEGY
Abstract:
Like most other industrial sectors, the electronic sector of Bangladesh also offers a highly skilled and cheap labor force. The electronics industry in Bangladesh mostly produces and assembles consumer items like televisions, radios, DVDs and CD players, refrigerators, air conditioners, ovens, electronic fans, blenders etc. To ensure the performance reliability, the key challenges in this sector are technical assistance and proper technology orientation of the industry. But, at present, local electronics companies have mostly overcome these challenges by providing high quality products with cheap prices. The major market segment for the local companies is from low-income to middle-income people who are largest portion of the society.
This report is made to order to analyze and evaluate performance and potential scenario of Walton, sister concern of R.B Group, in a growing domestic electronic market. Walton has a goal of making double overall market share in coming years. It has fruitfully positioned itself as a customer friendly and eco-friendly company. It’s after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market.
The report reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. The report has found the prospects of Walton promising in its current position. Favorable government policy will help it expand domestic and international markets in the future. . So far we derive the scenario of Walton, we get a picture
Like most other industrial sectors, the electronic sector of Bangladesh also offers a highly skilled and cheap labor force. The electronics industry in Bangladesh mostly produces and assembles consumer items like televisions, radios, DVDs and CD players, refrigerators, air conditioners, ovens, electronic fans, blenders etc. To ensure the performance reliability, the key challenges in this sector are technical assistance and proper technology orientation of the industry. But, at present, local electronics companies have mostly overcome these challenges by providing high quality products with cheap prices. The major market segment for the local companies is from low-income to middle-income people who are largest portion of the society.
This report is made to order to analyze and evaluate performance and potential scenario of Walton, sister concern of R.B Group, in a growing domestic electronic market. Walton has a goal of making double overall market share in coming years. It has fruitfully positioned itself as a customer friendly and eco-friendly company. It’s after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market.
The report reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been committed to satisfying customer demand by introducing new products. The report has found the prospects of Walton promising in its current position. Favorable government policy will help it expand domestic and international markets in the future. . So far we derive the scenario of Walton, we get a picture
References: bangladesh-electronics-giant-walton-enters-gcc-market-1.990514 Prime University Report on Walton (2013, February 15), Marketing Strategy of Walton Bangladesh Ltd, Saiful Islam. 8&news_id=18 On Local Brands (2013, June 6), Local brands emerging fast in electronics market News Today. Retrieved January 13, 2014, From: http://www.newstoday.com.bd/index.php? option=details&news_id=2346697&date=2013-06-03 On Local Brand Home Appliances (2013, June 16), Market share of local home appliances on the rise. New Age. Retrieved January 10, 2014, From: http://newagebd.com/detail.php?date =2013-06-16&nid=53146#.UtPxTfuzW1s Walton Bangladesh Ltd Figure: Market share of major Electronics Company of Bangladesh on the different Source: Bangladesh Electronics Society (BES), 2012 100% Source: Bangladesh Refrigeration & Air-Conditioning Merchants Association (BRAMA), 2012