Strategy Analysis of Apple Ipod
Jaipuria Institute of Management
Lucknow
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- SMGT -I -
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INTRODUCTION
Apple's motto, "Think Differently" is a concept that the company does very well by creating innovative products that continue to define the world of computer design. Other computer manufacturers have attempted for decades to replicate the iconoclastic appeal of the Apple design. None have succeeded in the manner of Apple.
When Steve Jobs assumed the post of CEO in 1998, he re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music.
Among giant rival firms, such as IBM, Apple is on the forefront of a revolution of technology, integrating music, images, and animation.
Brief History • Established in 1976 by Steve Jobs and Steve Wozniak in California. • For funding Wozniak sold his Hewlett Packard scientific calculator. • Raised a net start of $1300. • Apple delivered the first Apple I to hobbyists. • Apple quickly earned $774,000.
Vision Statement
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Mission Statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative
Lucknow
[pic]
- SMGT -I -
[pic]
INTRODUCTION
Apple's motto, "Think Differently" is a concept that the company does very well by creating innovative products that continue to define the world of computer design. Other computer manufacturers have attempted for decades to replicate the iconoclastic appeal of the Apple design. None have succeeded in the manner of Apple.
When Steve Jobs assumed the post of CEO in 1998, he re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music.
Among giant rival firms, such as IBM, Apple is on the forefront of a revolution of technology, integrating music, images, and animation.
Brief History • Established in 1976 by Steve Jobs and Steve Wozniak in California. • For funding Wozniak sold his Hewlett Packard scientific calculator. • Raised a net start of $1300. • Apple delivered the first Apple I to hobbyists. • Apple quickly earned $774,000.
Vision Statement
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Mission Statement
Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative