Strategy for Pho24 in Vn
Table of Contents Introduction 2 Content 4 Task 1: Explain the strategy contents and terminology – explain the significance of stakeholder analysis. 4 I. Explain the strategy contents and terminology: 4 II. Explain the significance of stakeholder analysis: 10 Task 2: Produce an organizational audit and carry out an external environment audit for the company. 14 I. Internal environment: 14 II. External environment: 18 III. SWOT analysis of PHO24 24 Conclusion 27 Reference 28
Introduction
PHO has become one of the most famous traditional dishes for a very long time. It is well-known together with the delicious taste thanks to the variety of spices. However, it has known as the street food for many decades. Catch that opportunity, the board of An Nam group decided to open the brand new business concept to satisfy the high standards but still keep the traditional value. Spending around two years to research market, especially customers’ taste, PHO24 has invented a unique flavor for Pho through 24 top quality ingredients and spices.
PHO24 is the system which serves Vietnamese noodle, belonging to An Nam group, the biggest F&B Corporation in the country. Recently, PHO24 has owned about 73 outlets and plans to open more stores in all major of Vietnam as well as oversea markets. The founders believe that PHO24’s concept is unique but very easy to multiple due to its space requirement, low investment, standardize operational procedures and most importantly the top quality of the food.
In this report, I would like to focus on the definition of the context of PHO24’s strategy as well as figuring out the explanation about the significance of stakeholders’ analysis. Besides, producing an organizational audit and conduct an external environment; applying strategic positioning techniques to analysis the company.
Content
Task 1: Explain the strategy contents and terminology – explain the significance of stakeholder analysis. I.
Introduction
PHO has become one of the most famous traditional dishes for a very long time. It is well-known together with the delicious taste thanks to the variety of spices. However, it has known as the street food for many decades. Catch that opportunity, the board of An Nam group decided to open the brand new business concept to satisfy the high standards but still keep the traditional value. Spending around two years to research market, especially customers’ taste, PHO24 has invented a unique flavor for Pho through 24 top quality ingredients and spices.
PHO24 is the system which serves Vietnamese noodle, belonging to An Nam group, the biggest F&B Corporation in the country. Recently, PHO24 has owned about 73 outlets and plans to open more stores in all major of Vietnam as well as oversea markets. The founders believe that PHO24’s concept is unique but very easy to multiple due to its space requirement, low investment, standardize operational procedures and most importantly the top quality of the food.
In this report, I would like to focus on the definition of the context of PHO24’s strategy as well as figuring out the explanation about the significance of stakeholders’ analysis. Besides, producing an organizational audit and conduct an external environment; applying strategic positioning techniques to analysis the company.
Content
Task 1: Explain the strategy contents and terminology – explain the significance of stakeholder analysis. I.