Name: ____________ Student ID:________________
1. The first step in implementing strategy is to:
A) establish the mission B) allocate responsibility C) hold people responsible
D) establish a timetable E) allocate resources
2. An organization attempts to succeed by distinguishing its products from those of the competition. What type of strategy is this?
A) Focused differentiation strategy B) Low-cost strategy
C) Related diversification strategy D) Unrelated diversification strategy
E) Concentration on a single business strategy
3. When an organization enters a new type of industry, which is not similar in any way to the current businesses of the organization, this is known as which type of strategy?
A) Concentration on a single business B) Unrelated diversification
C) International expansion D) Related diversification
E) Vertical integration
4. In which step of SWOT analysis would “slower market growth” be most likely to arise?
A) S B) W C) O D) T E) Either S or W
5. All of the following are principle corporate-level strategies that managers can use to help their organization increase its sales and profits EXCEPT:
A) concentration on a single business. B) diversification.
C) international expansion. D) vertical integration.
E) focus.
6. A functional-level plan spells out the goals of the __________ which are intended to assist the organization to achieve its __________ goals.
A) division; corporate B) department; corporate
C) business; divisional D) division; business
E) none of the above
7. Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department for that level of the organization?
A) Divisional B) First-line C) Vertical
D) Scenario level E) Multidomestic level
8. GE Financial Services is an example of which level of